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Equipment => Bats => Topic started by: mr_wickets on October 21, 2012, 08:30:59 AM

Title: Newbery in Sportsdirect
Post by: mr_wickets on October 21, 2012, 08:30:59 AM
I was looking for some new football boots this morning and thought I'd check if there were any cricket bargains to be had when I saw this: http://www.jjbsports.com/newbery-gt-5-star-cricket-bat-851402
http://www.jjbsports.com/newbery-tour-batting-glove-rh-854191
http://www.jjbsports.com/newbery-tour-batting-legguard-857079

I never thought I'd see the day when a brand like newbery were being sold there!
Title: Re: Newbery in Sportsdirect
Post by: RightArmRapid on October 21, 2012, 08:58:19 AM
  http://www.sportsdirect.com/mongoose-cor3-premium-cricket-bat-851383?colcode=85138391  and mongoose too? They appear to be expanding. Bargains to be had! :D edit: just noticed GM players bat http://www.sportsdirect.com/gunn-and-moore-icon-dxm-jonathan-trott-player-edition-cricket-bat-851360
Title: Re: Newbery in Sportsdirect
Post by: uknsaunders on October 21, 2012, 09:06:04 AM
newbery that is a first. Puma were in JJB, picked up the contract perhaps?
Title: Re: Newbery in Sportsdirect
Post by: Alvaro on October 21, 2012, 09:08:33 AM
It may be over stock due to not selling via their usual avenues this summer.
Title: Re: Newbery in Sportsdirect
Post by: Ayrtek Cricket on October 21, 2012, 09:35:09 AM
I know sports direct are looking to improve the brands they stock in the cricket area to give them a more premium approach.
Title: Re: Newbery in Sportsdirect
Post by: Ciaran on October 21, 2012, 12:36:03 PM
I suppose this is an example of a premium approach

http://www.sportsdirect.com/ayrtek-a.c.i.s-premier-helmet-855002?colcode=85500222
Title: Re: Newbery in Sportsdirect
Post by: Ayrtek Cricket on October 21, 2012, 02:30:07 PM
They approached us and expressed an interest to stock the helmets on a trial basis, tough decision from us as a brand if to give it ago or not but as the UK's largest sports retailer its not everyday they knock at your door
Title: Re: Newbery in Sportsdirect
Post by: Ciaran on October 21, 2012, 02:54:58 PM
I wouldnt have it down as a tough choice mate. Its good exposure to your average cricketer who shops there, potentially leading to a google search of the brand and some sales of your softs and things. Makes sense to me mate!
Title: Re: Newbery in Sportsdirect
Post by: RightArmRapid on October 21, 2012, 02:58:25 PM
Almost every cricketer at my club got their helmet from either sports direct or romida, with ayrtek stocked there, you have a great chance of selling a ton of helmets especially to those in areas like Liverpool where there are no nearby cricket shops at all so the only place to shop for your equipment (excluding online) is from retailers such as sports direct.
Title: Re: Newbery in Sportsdirect
Post by: Manormanic on October 21, 2012, 03:03:26 PM
yeah I can't really see how that is such a hard choice either, seems pretty straightforward to me.
Title: Re: Newbery in Sportsdirect
Post by: ItsJustCricket on October 21, 2012, 03:35:34 PM
yeah I can't really see how that is such a hard choice either, seems pretty straightforward to me.

It's a tough decision because although it pleases your average consumer, it upsets the specialist stockists, like us, who got there before Sports Direct, and are, ultimately, more likely to remain loyal to the brand.  I am sure that every other cricket shop that stocks Ayrtek will have been upset by the decision, much like they are with the Newbery thing (which I don't actually believe is true)...
Title: Re: Newbery in Sportsdirect
Post by: procricket on October 21, 2012, 03:42:12 PM
Yes but surely sports direct buying power will make them cheaper than the smaller stockiest surely
Title: Re: Newbery in Sportsdirect
Post by: ItsJustCricket on October 21, 2012, 03:44:14 PM
I'll just say there's a reason you'll never see the likes of Salix, M&H, BoomBoom, Willostix, Chase etc. in Sports Direct...
Title: Re: Newbery in Sportsdirect
Post by: thecord on October 21, 2012, 04:01:47 PM
I think as long as the big retailer isn't massively undercutting the independents, which they aren't in this case, then it shouldn't be an issue
Title: Re: Newbery in Sportsdirect
Post by: ItsJustCricket on October 21, 2012, 04:08:15 PM
I think as long as the big retailer isn't massively undercutting the independents, which they aren't in this case, then it shouldn't be an issue

I agree to an extent, and you're right, at this moment in time they're not massively undercutting us, but as soon as they do a sale/discount, we can't even think about competing with them...
Title: Re: Newbery in Sportsdirect
Post by: SOULMAN1012 on October 21, 2012, 06:48:00 PM
The price ofd the 5star is not really much cheaper than you will find in a cricket specialist and you can pick up and see what you are buying. If they do there winter Christmas sale and include the Newbery gear than that will be a result
Title: Re: Newbery in Sportsdirect
Post by: ItsJustCricket on October 24, 2012, 10:07:13 AM
Regarding Newbery, Masuri, Mongoose etc. appearing in Sports Direct, I've been told that this is just because they bought the leftover stock from Kickback Sports when they went into liquidation.  These brands haven't supplied Sports Direct directly, and from what I can tell, they really don't want to! In the case of Masuri, they actually requested that their images be taken down immediately, and judging from my past conversations with Newbery, I know they would definitely never entertain it!
Title: Re: Newbery in Sportsdirect
Post by: Fusion on October 24, 2012, 10:21:35 AM
Hi, could anyone enlighten me more about Kickback Sports please.

Bill
Title: Re: Newbery in Sportsdirect
Post by: tim2000s on October 24, 2012, 10:45:22 AM
Hi, could anyone enlighten me more about Kickback Sports please.

Bill
Yes, they are part of Sports Direct. They were acquired in February.
Title: Re: Newbery in Sportsdirect
Post by: Fusion on October 24, 2012, 10:54:37 AM
Thank's
Title: Re: Newbery in Sportsdirect
Post by: ajmw89 on October 24, 2012, 11:04:47 AM
So I'm guessing the sports direct stock is just very limited then?
Title: Re: Newbery in Sportsdirect
Post by: cricketbadger on October 24, 2012, 11:11:23 AM
dont seem to have any masuris anymore, unless theyv removed them
Slazenger helmets are a decent price, pity they are youths and i have a huge head
Title: Re: Newbery in Sportsdirect
Post by: tim2000s on October 24, 2012, 11:26:15 AM
There are few articles on the acquisition, but one of the key "talking points" appears to be that certain suppliers (not just cricket) refuse to deal with Sports Direct and Ashley. One of the expectations of the acquisition was that Kickback's existing contracts could be used to add supply of these into the Sports Direct catalogue.
Title: Re: Newbery in Sportsdirect
Post by: ItsJustCricket on October 24, 2012, 12:41:11 PM
So I'm guessing the sports direct stock is just very limited then?

I would imagine so, Adam, and when it's gone it's gone!