Custom Bats Cricket Forum
Cricket Manufacturers / Brands => Ayrtek Cricket => Topic started by: Ayrtek Cricket on August 29, 2013, 05:00:50 PM
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adidas unveil ground-breaking cricket helmets for improved protection and comfort
Herzogenaurach, 29th August 2013 – adidas, together with Ayrtek ™ Limited today announced the ground-breaking launch of the adipower cricket helmet range – helmets specifically designed to provide improved comfort and unparalleled protection, reducing the likelihood of injury whilst batting.
About the same time as the ICC (International Cricket Council) and FICA (Federation of International Cricketers’ Association) became increasingly concerned about on-going head and facial injuries suffered by batters, Ayrtek ™ approached adidas with their innovative design to improve the level of safety provided by traditional cricket helmets.
Simon Cartwright (adidas Global VP for Cricket) explains: “Cricket is high velocity sport which requires extreme reaction times, particularly for batsmen who face fast bowling regularly. It’s vital that batsmen feel comfortable and confident in their equipment – particularly an important item like a helmet. At adidas, we are constantly looking for ways to improve the performance and safety of our cricket products, so we were excited to see Ayrtek’s pioneering helmet and to be part of its further development and broader commercialisation.”
Current English international cricketer Michael Carberry says “In international cricket, we’re consistently facing bowling of between 90 and 100mph. It’s vital when batting that your mind is as free from distractions as possible. For me this means that the equipment I use should not only enhance my performance and look good, but should help me feel physically and mentally comfortable so that I can give my full attention to the bowler. The adidas RawTek helmet ticks all these boxes - great protection against ball strikes, and a very comfortable fit with the A.C.I.S™ liner. The peak design offers great vision and the carbon fibre looks outstanding.”
Tom Milsom, co-founder of Ayrtek ™ says the partnership between adidas and Ayrtek ™ has helped redefine the level of safety and comfort cricketers can expect from their helmet. The adipower cricket helmet range follows an intense research, design and testing programme which began with an investigation into the most common causes of head injuries whilst batting.
“Most head injuries suffered whilst batting are caused by the following factors - the ball being able to penetrate the gap between the faceguard and the helmet’s peak; the faceguard making contact with the head or face during ball impact; batters being struck on the relatively unprotected back of the head and; the proximity of a helmet’s grille to the batter’s temple. The adipower cricket helmet range is specifically designed to reduce the likelihood of these occurring,” says Milsom.
Milsom says that with these factors in mind, the adiPower helmet range was designed to achieve the following objective:
-Reducing the likelihood of the ball penetrating between the helmet peak and grill;
-Vastly strengthening the helmet’s faceguard
-Ensuring the helmet shell is made from the strongest material possible
-Ensuring the internal helmet padding provides supreme comfort and protection.
“adidas and Ayrtek ™ carried out rigorous testing at all stages of the helmet’s development in conjunction with the Sports Technology Institute at Loughbrough in England. The objective of testing was simple: to ensure our helmets offer market leading protection, comfort and safety,” Milsom says.
This partnership sees the launch of four new helmets across the adipower range. The flagship model, the RawTek helmet features a unique 100% carbon fibre and Kevlar shell paired with the patented A.C.I.S ™ liner.
The adipower cricket helmet range will launch into retail on 19th September at the Lords Trade Show in London.
(http://i444.photobucket.com/albums/qq167/tom_ayrtek/129374_CricketHelmet_02_Lat.jpg) (http://s444.photobucket.com/user/tom_ayrtek/media/129374_CricketHelmet_02_Lat.jpg.html)(http://i444.photobucket.com/albums/qq167/tom_ayrtek/129374_CricketHelmet_02_Back.jpg) (http://s444.photobucket.com/user/tom_ayrtek/media/129374_CricketHelmet_02_Back.jpg.html)(http://i444.photobucket.com/albums/qq167/tom_ayrtek/129374_CricketHelmet_02_Front.jpg) (http://s444.photobucket.com/user/tom_ayrtek/media/129374_CricketHelmet_02_Front.jpg.html)
For further information and imagery visit www.adidasnewsstream.com (http://www.adidasnewsstream.com) or contact:
Shaun Anastasi (adidas Global Brand Marketing Manager)
+49 9132 84 3913
Shaun.Anastasi@adidas.com
James Read (Ayrtek™ Director)
+44 117 316 0200
james.read@ayrtek.com
About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 14.5 billion in 2012.
About AyrTek
Formed in late 2007, Ayrtek ™ Limited is a sports equipment design company based in Bristol, UK. With the patented Air Cushion Impact System (A.C.I.S), Ayrtek has become widely recognised in the industry as the leader for helmet design and safety.
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Fantastic stuff Tom.
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Thanks mate, been an interesting journey to get to this day to say the least!
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Project X......tres tres impressive!! I'd imagine there is a rather large grin on your face that wont be disappearing for some time! Well deserved and best of luck to you Tom
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Yes I bet. Phil was telling me about it so fantastic that is all come good.
Do you think the england players will be using them in the future as they are sponsored by Adidas ?
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Thanks Dom real shame Carbs isnt playing as he was given the 1st Adidas lid to debut.
We would like to think that the Pros will see the benefits of the product and what it offers in terms of safety....paired up with the fact that Adidas have seen this too and are more than happy for it to carry their brand name!
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If they're presented with a choice between adidas and the new masuri, what would you expect them to pick?
Congrats Tom. Well deserved and hope it brings the greater recognition across the wider game that is well deserved. Looming forward to nets now, when I get asked about my Adidas helmet.... ;)
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Will we be seeing kp and other addidas players in them??
Big congrats matey
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So KP in an Ayrtek? Shame they ditched titch
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Thanks boys, obviously moving us into a new arena and a new direction as a company that were confident will lead to further success :)
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And does it mean no more Ayrtek lids? Only Adidas?
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I assume this means Adidas are going to be taking cricket more seriously?
Demanding £25k minimum order per season from retailers is prohibitive to say the least.
I like their shoes, i like their clothing, and i really like their new helmets (kudos Tom) but i can't take their core cricket range seriously.
Not meant as a slight on you at all Tom, congrats on securing a tie up with such a large sporting goods manufacturer. :)
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And does it mean no more Ayrtek lids? Only Adidas?
Ayrtek branded helmets will cease to be sold by us as of 19th September 2013.
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I assume this means Adidas are going to be taking cricket more seriously?
Demanding £25k minimum order per season from retailers is prohibitive to say the least.
I like their shoes, i like their clothing, and i really like their new helmets (kudos Tom) but i can't take their core cricket range seriously.
Not meant as a slight on you at all Tom, congrats on securing a tie up with such a large sporting goods manufacturer. :)
Jake
Adidas have a new distributor based in the UK who have taken over the softs/bats/shoe sales and they are a top bunch of lads having met them. Im sure they will be looking at speaking to such retailers as yourselves to get things organised in regards to stocking the kit.
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Well done Tom, big congratulations. Guess us early tekkers now own a collectible item then ;)
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About time :)
They still won't be at the top of my shopping list as a brand, but i really do congratulate you on your deal with them. Top work, and lets hope to see a few more England internationals wearing Ayrtek lids on a regular basis.
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So what next for Ayrtek?
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Baseball ;)
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Congratulations Tom, great to see your hard work getting this helmet up there with the big boys! Definitely gonna be winner, especially put up against the new Masuri (bleurgh)!
Any idea on pricing? If it's going to be more than an Ayrtek I might just buy one now to have a little collector's item and to save a few quid ;)
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Congrats Tom, all this combined with a great season for your boys on the field must have made 2013 a pretty special year!
My Ayrtek gear becomes Ltd Edition now too I guess ;)
I am also very relieved that I can finally talk about this with people!
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cant comment on prices yet as we need to communicate with our retailers first :)
What i can say is only the RawTek helmet will have the ACIS liner in it.
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Great stuff Tom.
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Congrats Tom. That is awesome :)
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Just going to echo what others have already said. That is a really top effort and must make all the hard work even more rewarding. How many times have you pinched yourself?!
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Wow!! Great effort mate. all the hard work has paid off :) really happy for you fella. Sad to think ayrtek lids will cease to be sold in the future but I'm sure I speak for us all when I say WELL DONE TOM, YOU BLOODY DESERVE IT MATE :) :) :)
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cant comment on prices yet as we need to communicate with our retailers first :)
What i can say is only the RawTek helmet will have the ACIS liner in it.
Tom, will the junior helmet still be part of the range?
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Did you work with adidas on the rest of the upcoming range.
And will you working with them on future products.
Or is this a case of a very large sports goods manufacturer, buying the designs from you and taking it over from there? With you no longer involved?
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The Junior helmet is a big part of what we have been working on yes
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Great work ouch... Root has been hit with a nasty one ..... :(
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Did you work with adidas on the rest of the upcoming range.
And will you working with them on future products.
Or is this a case of a very large sports goods manufacturer, buying the designs from you and taking it over from there? With you no longer involved?
The new AdiPower range will be "powered by Ayrtek" so rest assured we have put a lot of hard work into ensuring the quality we would like to think we produce and design that is still present across the entire range.
We hope this opportunity presents further options to work with them on other sports/products as well looking beyond the cricket market.
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Might not be a question for the forum, but are adidas investing in Ayrtek given the removal of the Ayrtek brand from general sale?
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So with the top of the range helmet having the ACIS are Adidas looking to drop the prices of some versions of the helmet and just have a standard padded interior as it were?
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The new AdiPower range will be "powered by Ayrtek" so rest assured we have put a lot of hard work into ensuring the quality we would like to think we produce and design that is still present across the entire range.
We hope this opportunity presents further options to work with them on other sports/products as well looking beyond the cricket market.
From Tom-Tek to Tom-idas. Their kit can only get better if they have you onboard lad.
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The new AdiPower range will be "powered by Ayrtek" so rest assured we have put a lot of hard work into ensuring the quality we would like to think we produce and design that is still present across the entire range.
We hope this opportunity presents further options to work with them on other sports/products as well looking beyond the cricket market.
I hope you do get to work on future products/other sports. You deserve it.
As you no longer do softs or bats(which made this announcement a tad obvious) does that mean we will no longer see you as a forum sponsor?
If so hope you stay on as a member.
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not sure how this will work as yet but will certainly be around here at very least as a member :)
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Jake
Adidas have a new distributor based in the UK who have taken over the softs/bats/shoe sales and they are a top bunch of lads having met them. Im sure they will be looking at speaking to such retailers as yourselves to get things organised in regards to stocking the kit.
Congrats, Tom! Looks very exciting indeed! Good to see your hard work has paid off! :)
Regarding the Adidas distributor you mentioned, will they be at the Lord's show? We don't have £25K to spend on any brand, but hopefully they won't care now?
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Which Ayrtek helmet is the Rawtek the same as? Or are there differences? Other than the adidas stickers of course.
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Paul, yes they will be as we are hoping to share a stand with them :)
im sure they will be more than happy to talk to you boys and James/me will be in touch with you and other retailers shortly with further details on the range/pricing etc too.
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Which Ayrtek helmet is the Rawtek the same as? Or are there differences? Other than the adidas stickers of course.
The AdiPower RawTek will be superseding the Ayrtek Raw helmet.
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When's the latest I can buy an ayrtek raw green tinted?
It was gonna be near Xmas when I could afford that outlay. But feel that may be too late now.
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Paul, yes they will be as we are hoping to share a stand with them :)
im sure they will be more than happy to talk to you boys and James/me will be in touch with you and other retailers shortly with further details on the range/pricing etc too.
That's really good news. We want to stock Adidas shoes too. Hopefully your involvement and influence will make them a more personable and approachable brand that's more small retailer friendly! Sounds like everyone's a winner! :) Once again, congratulations! Looks forward to seeing you at the show!
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So now you can tell us what everyone has wanted to now since Adidas was first released..
Is it pronounced Ad/I/das or is it Ad/e/das :D
Tom took a trip down to the crossroads and down there he met a man by the name of Robert Johnson ;)
Seriously well done Tom from the first time I seen your ground breaking helmets I knew they would take off globally
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When's the latest I can buy an ayrtek raw green tinted?
It was gonna be near Xmas when I could afford that outlay. But feel that may be too late now.
The 19th Sept would be the cut off as we wont be selling anything from our website so you would either need to hope a retailer has one in stock in the Ayrtek format or order before the 19th.
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The 19th Sept would be the cut off as we wont be selling anything from our website so you would either need to hope a retailer has one in stock in the Ayrtek format or order before the 19th.
Gutted, no ayrtek for me then.
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Congrats Tom
Best of luck for the future
I sincerely hope it works out great for you.
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That's absolutely fantastic news Tom, congratulations :-)
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So when does the loyal Ayrtek customer adidas discover voucher come out?
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Congratulations Tom, absolutely brilliant news for you and ayrtek. I love my Raw lid (and i've had a couple of 'root' shots were I've to edged into the grill.
My lid stood up better than his GM one though!
Good luck going forward as well.
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Timbo...eVouchers can be exchanged shortly ;)
Thanks for all the positive feedback too, always nice when a big decision is well received
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So we will be losing all of the personal touches to the helmets ?
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Work in progress currently as to what we can do about this and if there is a demand for it still?
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Great news Tom well done :)
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glad its all out in the open :) been hard keeping it under wraps!
i was disappointed to see the old box's in my garage tho tom lol i was expect fresh new addidas boxs
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Well done mate. Does this mean the Ayrtek brand is no more and you're working with Adidas?
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Congratulations Tom. I am sure it will do very well. Looks boss!
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Does this mean ayrtek branded lids are gonna become collectors items???!!!!
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id like to think you own your very own peice of Ayrtek history :)
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saw carberry with his helmet yesterday getting a few pictures taken and i was wondering why it had adidas on , i know now
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The new AdiPower range will be "powered by Ayrtek" so rest assured we have put a lot of hard work into ensuring the quality we would like to think we produce and design that is still present across the entire range.
We hope this opportunity presents further options to work with them on other sports/products as well looking beyond the cricket market.
Nice one mate! Glad to see a product from pretty much launch get one of the big boys behind it! pleased to heard the Ayrtek name isn't dying either and that Adidas will use this on their branding!
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Over the next few weeks we will be sharing what we have been working on to develop the range in terms of testing, why the shape is as it is etc.
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Congrats tom! Great stuff! You deserve it for all the hard work you put in
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Congratulations Tom!
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This is really exciting news for you - very well done. Now that you're with Adidas, will you continue to associate with the Affinity brand?
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As you can imagine I/we get a fair few people asking us if we can provide them with a bat which isnt our specialist market and having to stock 20+ to cater for the demand of various weights/profiles etc isnt something worth while to us so im more than happy to point people in Affinities direction as i know they will get the product and service that i would want to offer if we did it ourselves.
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Congratulaions on the news! Pardon me if it is a daft question but what will happen to the softs? Will you work with Adidas on their softs range or is it something that will cease to continue? It would be a shame given the quality of protection offered by your pads and gloves....
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Im afraid the Ayrtek branded softs will cease once we have sold through the existing stock. We would be more than happy to assist Adidas with their designs if they ask us :)
We have plenty of pads in stock currently so snap up some bargains ;)
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Congratulations mate, top work. Any longer terms plan in the pipeline?
Sure if you were interested must be a few offers on the table....
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Taking things one step at a time currently as dont want to run before we can walk.
It will be an interesting few months in seeing what impact the range has upon people when it carries a household name of one of the worlds largest sports brands paired with what we would like to think is a high quality product range :)
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They will always be Ayrteks to us, Tom ;)
Massive congrats on the news. About time the world stood up and took note!
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haha thanks mate, without the early adopters we wouldnt be where we are so you have all played your part in getting us to this stage.
Fingers crossed were moving onto the next one now!
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Just seen this, top work Tom!
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So Tom what does this mean for the likes of Carberry? Does this mean because he is using Kooka kit not Adidas kit he can't use an Ayrtek lid any more?
he had one yesterday :) an adidas one, he was behind the pavillion getting pictures withhis brand new lid, he looked happy with it but dont imagine he was too happpy when he wasn't picked
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It will be interesting to see the shake up (if any) of internationals starting to use ayrtek /adidas. KP uses a masurai doesn't he - will he use the same as his bat & pads, you would think so.
What other pros use Adidas?
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Great work Tom. Congrats and all the best for a big future.
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I don't think it will be an issue with Carbs.. I thought he used Ayrtek due to the better protection combined with his medical condition. Pretty sure that no commercial agreement will get in the way of him having piece of mind over his health.
Stuart Broad, RHB and Sachin are the other Adidas pro's I can think of.. Imagine cracking Sachin?! (Doubt it though, since he's always worn whatever he wants)
The other great opportunities I reckon will be IPL (since Adidas make some of the strips and even seem to provide coloured pads/gloves in some instances) and then the England team itself, since they do the strip too
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I think one of the other Indians use Adidas, might be Raina?
And don't one of the Bravo brothers (Dwayne) use Adidas too??
One of the Australian women was using an Adidas yesterday, maybe she could model it??
If Sachin starts wearing one I'll eat my (freshly ordered) Ayrtek Raw
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Congrats Tom! Nice bonus for you and Ayrtek mate! :D
My Ayrtek Elite and Affinity Raw are now collectors items then!
Also, if I wanted a new paint job on the Elite, is that something you can still do for a while?
Or are Adidas offering this?
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Steve Finn is the one that springs to mind
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Steve Finn is the one that springs to mind
Think he's sponsored by woodworm now mate
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Congrats Tom! Nice bonus for you and Ayrtek mate! :D
My Ayrtek Elite and Affinity Raw are now collectors items then!
Also, if I wanted a new paint job on the Elite, is that something you can still do for a while?
Or are Adidas offering this?
My Ayrtek raw is even more of a collector's item... And well used I might add!
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Oh yeah :o still wearing the shoes though :)
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Congratulations Tom!
I'll be ordering a new lid for next season off of your site before the 19th
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Pedro Hosk we can do refurbs etc up until the 19th sept but will have to focus on other areas after this once the range is launched officially.
Some valid points in here and some seeding of helmets being done over the next few weeks.....watch this space as they say!
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:) Carbs is wearing one now for England
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:) Carbs is wearing one now for England
still looks the bees knees, best looking helmet out there
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Good job he didn't field in one, that'd have been some terrible advertising!
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big match nerves havent helped i think, lets hope he puts that behind him and kicks on next time
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From what I've heard though the outfield there is incredibly rough which may have affected fielding performances slightly? Still , would have been nice to have seen a ton in the debut of the newly branded helmet :D.
Carbs is one of the best fielders in the county circuit at the moment so very strange for his fielding to be so poor!
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From what I've heard though the outfield there is incredibly rough which may have affected fielding performances slightly? Still , would have been nice to have seen a ton in the debut of the newly branded helmet :D.
Carbs is one of the best fielders in the county circuit at the moment so very strange for his fielding to be so poor!
Be a poor fellow why blames the outfield for dropping two sitters.
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You cant blame todays outfield for dropping 2 catches, one was a sitter and the other a little tougher. nothing to do with the outfield
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having got to the catches they should be taken at this level undoubtedly, with wright, carbs and balance as well as taylor all going relatively cheaply i would put a fair bit of it down to the pressure they are under to perform for their place in the side.
cant fathom why we didnt bat first having won the toss personally but you have to credit ireland for a superb effort with the bat.
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I'm sure the top 4 will all get another go and will come good in time, very talented, although I'm not convinced Wright should be opening the batting
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Be a poor fellow why blames the outfield for dropping two sitters.
The sitters were obviously poor fielding/pressure (I haven't been watching/listening to the match by the way) but apparently there were a couple of situations with some fielders where there was a bit of a fumble due to a slightly poor quality outfield? As I said , that's what I've heard and not what I've seen :)!
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Just to let you know, the lekka bloke on facebook has taken the photos and claimed it is a new 'xtrax' helmet. I presume this is a load of rubbish, unless you have also signed a deal with that brand?
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Just to let you know, the lekka bloke on facebook has taken the photos and claimed it is a new 'xtrax' helmet. I presume this is a load of rubbish, unless you have also signed a deal with that brand?
Got a link?
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https://www.facebook.com/photo.php?fbid=10201916364259602&set=pb.1499019611.-2207520000.1378383155.&type=3&theater (https://www.facebook.com/photo.php?fbid=10201916364259602&set=pb.1499019611.-2207520000.1378383155.&type=3&theater) may need to be logged in. There are a few products such as salix softs where he has just taken the labels off and claimed them as lekka's
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thanks for bringing this to our attention i have kindly asked him to remove it from his page as its not his IPR to be laying claim to and as an adidas branded product it infringes their IPR rights.