Custom Bats Cricket Forum
Equipment => Bats => Topic started by: Tom on May 22, 2014, 11:21:00 PM
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I get intrigued by these kind of things, understand you may not but it can give an insight into what brands are importing for the season and the cost. You'll also notice similarities between the format of the export, so you can almost identify who the exporter (manufacturer) is.
Just visit: https://www.zauba.com/export-cricket-equipment-hs-code.html (https://www.zauba.com/export-cricket-equipment-hs-code.html)
Examples:
(http://i.imgur.com/FiiU0sc.png)
GM imported 384 pairs of Apex Pro gloves (SD gloves) - at a item cost price of £4.80 each
(http://i.imgur.com/xihIqiJ.png)
Steven Davies got his 6 gloves for the season ordered back in Feb. Cost price - £19.27.
(http://i.imgur.com/gDYSTwn.png)
This is insane. Slazenger are importing thousands of cricket helmets A MONTH. In terms of product pieces sold, they must be the biggest brand in the UK. And look at the margins, this is sold through their SD retailers at £22. Cost price, £4.47 (helmet and faceguard counted seperate). With the BSI regulations changing on the 30 June, it is highly possible though that they are 'stockpiling' old helmets, to give them a long sell through period.
You may need to search model names, instead of brand names to get the good stuff. But there's plenty of Kooka, GM, GN, Puma, Slaz, Spartan to be trawled through. Some brands are much smaller than you may think
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Some brand also selling thousands of SH low grade cricket bats... Wonder who that is.
Insane quantities going through. 2,600 £7 SH bats being imported each month.
(http://i.imgur.com/91vY9KG.png)
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Amazing seeing the mark-ups on equipment. Didn't know that information was available. Insightful. Thanks Tom
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Costs kookaburra £80 for a kahuna pro players bat heading to Australia, the profit they are making is nuts!
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Tom, based on your experience are these declared values correct? I know some businesses under declare imported goods to reduce taxes/duties. But I'd imagine the big brands wouldn't as their books need to be pretty spot on?
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I think though we have to take into account shipping,taxes(countries)customs clearances and also the huge amount of money the companies pay to the players still have to be added on.Also the overheads of rent power marketing general staff.
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As interesting as ever Tom. I do find it interesting to see the true value of kit compared to what the public is charged.
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Tom, based on your experience are these declared values correct? I know some businesses under declare imported goods to reduce taxes/duties. But I'd imagine the big brands wouldn't as their books need to be pretty spot on?
I've compared the kit that I know the cost price for (for example the Rebel range which was imported) and it seems to be correct, or near as damn it. Companies should declare the correct values for their books.
Some more searches:
https://www.zauba.com/export-msd-bat-hs-code.html (https://www.zauba.com/export-msd-bat-hs-code.html)
https://www.zauba.com/export-xenon-cricket-hs-code.html (https://www.zauba.com/export-xenon-cricket-hs-code.html)
https://www.zauba.com/export-original+le+cricket/fp-united+kingdom-hs-code.html (https://www.zauba.com/export-original+le+cricket/fp-united+kingdom-hs-code.html)
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The Rupee has fallen significantly against the Pound in the last 4 years, so things appear to be getting cheaper.
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Thanks for that. It's fascinating, looking under the lid of a new industry.
It does make you wonder why there isn't a 'fair trade' cricket brand (my idea, I got there first).
Workers in India and the other manufacturing nations deserve a fair and representative wage for the great kit they produce. I understand the economic arguments, but if we extended the 'fair trade' model into cricket we would support these people more.
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Each MS Dhoni LE bat is costing them £95 to import.
Romida sell them for £400.
No wonder some English brands struggle to compete with bat companies and their equipment coming out of India, especially with the investment which is now coming out of there.
Remember speaking to the guys at Hunts County about the 'tiny' margins in cricket equipment... Times have changed
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Thanks for that. It's fascinating, looking under the lid of a new industry.
It does make you wonder why there isn't a 'fair trade' cricket brand (my idea, I got there first).
Workers in India and the other manufacturing nations deserve a fair and representative wage for the great kit they produce. I understand the economic arguments, but if we extended the 'fair trade' model into cricket we would support these people more.
Cricket brands have always produced £400 bats to target the 'cash rich, time/knowledge poor' individuals.
Would always be a niche for a fair trade brand.
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This website is fascinating - especially when I've just found my supposed new supplier selling the same kit to other companies for a good £10 per item less... after being assured we all pay the same - even more annoying when their quantities are less than mine!! Time for a substantial discount I think...
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Each MS Dhoni LE bat is costing them £95 to import.
Romida sell them for £400.
No wonder some English brands struggle to compete with bat companies and their equipment coming out of India, especially with the investment which is now coming out of there.
Remember speaking to the guys at Hunts County about the 'tiny' margins in cricket equipment... Times have changed
Spartan are not selling huge numbers (yet). The bat costs £95 to the distributor in the UK. There is also shipping to the UK that is not included in the customs return.
Once it is in the UK, it needs warehousing, with all the overheads of that, plus staff and systems, not forgetting the distribution to the retailer.
The retailer then needs to cover their costs and when selling it on also has VAT in the mix.
Each step includes a profit margin for the party involved.
The margins will not be huge.
The return into the pocket of the retailer on a £390 bat is £325. If we take £95 out of that for the cost of the goods, we have £230 to distribute between the distributor and the retailer. The margins really aren't going to be huge given that covers two sets of overheads and retailers won't be selling top end bats in large numbers.
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Each MS Dhoni LE bat is costing them £95 to import.
Romida sell them for £400.
That's not £95 each to import. This is declared value of a bat before shipping (via air cargo it would appear), customs and duties.
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You can find out so much using this site. By searching xenon I found out that Brad Haddin will be using it.
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Info like this is dangerous. This thread alone is showing people with no insight into cost of running a proper set up will throw wild accusations about.
Minus cost from selling price and get there knickers in a twist. Forgetting everything inbetween.
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As Smilley says. Tenfold.
If only everything in life was as cheap as the original manufacturing cost...
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I wonder what would happen if you go to a factory and ask for a bat. If you were able to buy one, how much do you think the factory would sell it for if it was a grade 1 bat?
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For a grade 2 ss bat, manufacturing cost is roughly 112 aud, which I find fair
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Sorry , are these publicly available information ? if not is it ethical to post this kind of information here?
I remember there is some rule about we can't discuss who makes bats for whom in this forum , so I was surprised to see this kind of information posted here.
Apologies if these are publicly available information.
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Sorry , are these publicly available information ? if not is it ethical to post this kind of information here?
I remember there is some rule about we can't discuss who makes bats for whom in this forum , so I was surprised to see this kind of information posted here.
Apologies if these are publicly available information.
Zauba is publicly available information. From the website:
"Home to India's import and export data. Zauba helps businesses reach new heights. Gain unparalleled insight into trade, access daily import and export shipment records, discover new markets and opportunities."
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Quite interesting that some bats were named as players' profiles instead of the model name like most others - www.zauba.com/export-players-profile-cricket-bat-hs-code.html (http://www.zauba.com/export-players-profile-cricket-bat-hs-code.html). There's special batch of 4 Pro bats with V600 stickers at a specified weight.
And a couple for specific players - www.zauba.com/export-v360-players-cricket-bat-hs-code.html (http://www.zauba.com/export-v360-players-cricket-bat-hs-code.html)
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Let me tell you this for a fact .....
Going to cost £1000 to ship 12 boxes of softs from India to Uk
Then to release it I have to Add on 20% vat to the product cost.
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Info like this is dangerous. This thread alone is showing people with no insight into cost of running a proper set up will throw wild accusations about.
Minus cost from selling price and get there knickers in a twist. Forgetting everything inbetween.
I agree. Though the price is the price - irrelevant of these figures... but you are right - could effect demand.
I think it is really interesting and actually am a little bit geeky when it comes to things like this.
Just used this as an example of direct and indirect costs for my Y12 kids.
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Let me tell you this for a fact .....
Going to cost £1000 to ship 12 boxes of softs from India to Uk
Then to release it I have to Add on 20% vat to the product cost.
Is that shipped or air?
I had 14 full boxes sent for £300 by Sea - cost nearly £800 in extra fees mind, the most expensive part was the landing agent in the UK (rip off merchants!). Costs by Air are substantially higher though, roughly £120 per box or something along those lines
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Just used this as an example of direct and indirect costs for my Y12 kids.
that's what you call teaching with 'live data'. Love it.
Do you have the forum on when you are teaching?
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Is that shipped or air?
I had 14 full boxes sent for £300 by Sea - cost nearly £800 in extra fees mind, the most expensive part was the landing agent in the UK (rip off merchants!). Costs by Air are substantially higher though, roughly £120 per box or something along those lines
That is delivered to my front door, or so I have been told!
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I admit this is dangerous. But it also provides a great insight into the quantities and raw values we're dealing with.
Do need to bear in mind these manufacturers sell to the retailer who will take their cut, so aren't making that fully as mark-up.
They also have massive sponsorship fees, employ staff and will need to pay import tax/duties on this. Not massive margins. Sports D/Slaz are in the best position, as they sell through their own stores
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i found it more interesting to see the amounts of items being shipped as opposed to the price.
still amazed by the amount of stock sports direct ship in
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Why is it dangerous? Surely it just proves how much profit is in it if you wish? It's only dangerous for retailers and brands who wish to hide the true price of kit and market it for stupidly higher prices.
Not saying you shouldn't make profit, but given some of the prices it's a hell of a mark up
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They are not the true prices of Kit though for a retailer, not even close. The mark ups are spread over so many points before a piece of equipment is sold to the customer.
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They are not the true prices of Kit though for a retailer, not even close. The mark ups are spread over so many points before a piece of equipment is sold to the customer.
It's still not dangerous though. It's really good that this info is out in the open. Add that to info about shipping etc and people can get a true and accurate idea of the value of kit.
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Why is it dangerous? Surely it just proves how much profit is in it if you wish? It's only dangerous for retailers and brands who wish to hide the true price of kit and market it for stupidly higher prices.
Not saying you shouldn't make profit, but given some of the prices it's a hell of a mark up
I'd say the opposite. I think it proves just how little profit is in it.
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Why is it dangerous? Surely it just proves how much profit is in it if you wish? It's only dangerous for retailers and brands who wish to hide the true price of kit and market it for stupidly higher prices.
Not saying you shouldn't make profit, but given some of the prices it's a hell of a mark up
If you want to see a markup, have a look at some big brand items that probably get sent direct to online shops in other countries which are then probably sold direct (and at prices higher than the same items in UK shops)...
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I run my own business and it is so so expensive, so I fully understand the need for mark up and profit in order to be in business the following year.
This info is great as it helps brands to negotiate fair terms. A fair trade idea would be great, or even a purchasing group to negotiate on behalf of a number of brands.
Personally I would prefer to spend my money on something made in England (maybe hard for sorts) using my money to keep craftsmen like Paul Aldred, or the innovative B3 in business.
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If this is right thats why everyone was going literally nuts at the end of the season when sports direct were selling everything at 25% or more off,
Does this show that even if we think were getting a bargain that sportsdirect were in fact still making a good profit margin.
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Every year, Rebel sports (sports direct in aus) has a sale when all bats are 40% off. Now I know why it's only for a week or two.
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How do people expect businesses to be able to keep going if they dont have a mark up? Ive seen alot of trade price lists and often wonder how cricket shops stay in business once they have gotten their wages and paid for premises. Shipping and duty often double the price of items imported
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Look...
For anyone who runs a business - or people who understand business - the free market is driven by supply and demand.
For any deal to take place, the value placed on the item by the consumer must be matched by the willingness of the supplier to supply at that price - thus meeting the equilibrium/optimum price for both parties concerned.
This is NOT dangerous - this is how the economy works!
Look at Louis Vuitton - how are any of their bags worth £10000? Simply, if we took into account materials, labour etc - they are not worth £10k. Its the 'want' for an item which drives the purchase, which has been created by different factors (Usually brand/marketing methods have driven this 'desire'). Ask George Fox. His background in high end french fashion goods is fascinating.
It really does not matter what price a certain brand puts on an item. It is a free market. We can decide what to purchase. It is the individual, and their perception of price/quality etc which will create turnover for the company. No-one is holding a gun to their head.
All really interesting stuff :)
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So why of o started a business and decided that I only wanted to make say 5% profit would other retailers in the sme business kick up stink and complain ?? After all, it should be down to free market economy so if I only want to make 5% then I can. It again, that's not how it works as people will complain as they want to earn big bucks.
I agree it is really interesting but I do think that people get all caught up in this 'business is there to make max money' rather than to make a living and provide genuine value for the customer. That's my opinion anyway.
If I buy this bat for £100 and decide to sell for £150 as I only want to earn 20k a year but retailer b sells for £250 then they would complain about my lack of mark up.. Why... Because they want to make more money than I do. However, it should be down to me as a retailer what I choose to sell and the brand shouldn't care as they will still sell kit, if not more.
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Cricketer, you 're pretty much describing what happened with budget airlines with that comment. The fuss and dirty games relating to easyjet when it launched was astonishing, and look at what has happened since.
The reason people make a fuss over selling something that appears to be exactly the same at significantly lower consumer end price is that eventually the whole market suffers a squeeze and you have to innovate to increase your profit. Don't remember the details, but this is another aspect of economics that ginger business was talking about.
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That's true if everyone's paying the same price to the supplier and everything else is a level playing field, in reality that's rare though.
Competition law also dictates that a brand/supplier can only influence the selling in price and can't dictate the price a retailer sells at
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That's true if everyone's paying the same price to the supplier and everything else is a level playing field, in reality that's rare though.
Competition law also dictates that a brand/supplier can only influence the selling in price and can't dictate the price a retailer sells at
But they can decide whether or not to supply and what to supply. Not to mention payment conditions.
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Company A doesn't necessarily pay the same as company B from the supplier either. It's easy to see only mark up but what about people retailers employ? The money those employees spend at other business?
How much mark up is on a cleft from the merchant?
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You can find out so much using this site. By searching xenon I found out that Brad Haddin will be using it.
Using what model?
and does he use the actual bat?
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But they can decide whether or not to supply and what to supply. Not to mention payment conditions.
That's true and seems to be quite relevant at the moment with several "exclusive" ranges hitting the market.
The market will tend to dictate in the end though as a supplier won't want to miss out on sales if a particular retailer begins to show big growth even if originally they were reluctant to supply
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It used to happen a lot in the fishing tackle trade. Actually getting the big brands (probably equivalent of GN GM etc.) to supply could be a problem. If you didn't have those it was very difficult to get a foothold as a retailer.
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A good example in retail today is the discount sector in grocery, originally hardly any of the brands wanted to supply them as they were worried it would damage their brands. Now pretty much all the major brands supply the discount sector as it's just too big to ignore.
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Using what model?
and does he use the actual bat?
10th one down https://www.zauba.com/export-xenon-hs-code.html
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But they can decide whether or not to supply and what to supply. Not to mention payment conditions.
I'd imagine this is the issue. Other retailers complain and the supplier sides with them over a new retailer. Even if the supplier just left it alone they'd find a rise on gross sales because of it.
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Cricketer, you 're pretty much describing what happened with budget airlines with that comment. The fuss and dirty games relating to easyjet when it launched was astonishing, and look at what has happened since.
The reason people make a fuss over selling something that appears to be exactly the same at significantly lower consumer end price is that eventually the whole market suffers a squeeze and you have to innovate to increase your profit. Don't remember the details, but this is another aspect of economics that ginger business was talking about.
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What is wrong with squeezing the market? If I am a one man shop then I don't need to charge as much as another with 3 employees. Assuming everything is equal other than price then I don't see why people are so against a Genuine!! Free market economy where people don't force price setting.
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That's why I sell £400 bats for £200 .... No overheads. I could sell them for £400 because that's what the batmaker charges but that would be greedy, insane and I have no reputation in the market