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Companies => Off-the-shelf companies => Topic started by: Buzz on February 08, 2011, 12:06:17 PM

Title: Comedy whinge from the founder of BDM
Post by: Buzz on February 08, 2011, 12:06:17 PM: Of biscuits and motorbikes, and bats

Since when do Reebok and MRF make cricket bats? © AFP

From sponsored blimps to commercial-filled broadcasts, advertising's influence on modern-day cricket is inescapable. Bat-makers haven't been spared, as they are forced to watch their carefully crafted pieces of wood gilded with stickers of anyone and everyone but the company actually responsible for making the product. "Buying players with advertising is far cheaper than investing in making bats. We are crafting bats, they are using stickers. They are ruining our brands, because we cannot afford to give that kind of money, those royalties to the players,” Rakesh Mahajan, director of BD Mahajan and Sons (BDM), one of India’s premier bat-makers, told www.supersport.com. “Sponsorship is no harm, but removing the manufacturer's branding is not fair. We are building the bats, but people are not recognising us; the sponsors are taking the credit.”

Mahajan summed up his frustration by saying he didn’t mind seeing bats with Gray Nicholls or Kookaburra logos because at least they were fellow bat-makers. But, “the problem is Nike, Reebok, Adidas, people like Britannia and Hero Honda,” he said. “They make biscuits and motorbikes, not bats!”

http://blogs.espncricinfo.com/thebuzz/archives/2011/02/does_britannia_make_biscuits_o.php
Title: Re: Comedy whinge from the founder of BDM
Post by: iand123 on February 08, 2011, 12:31:15 PM: I thought Kooks didnt make their own bats?
Title: Re: Comedy whinge from the founder of BDM
Post by: Canners on February 08, 2011, 12:38:51 PM: in the great scheme of things the majority of companies dont make their own bats.......
Title: Re: Comedy whinge from the founder of BDM
Post by: steelcouch on February 08, 2011, 01:08:35 PM: Yeah bad example naming kooks!
Title: Re: Comedy whinge from the founder of BDM
Post by: Tom on February 08, 2011, 05:22:08 PM: http://studio.grabnetworks.com/catalog/1/video/4526942
Title: Re: Comedy whinge from the founder of BDM
Post by: SkipperJ on February 08, 2011, 06:09:28 PM: Here's the full article ... and most of the bats in the picture are English ;)

http://www.supersport.com/cricket/cricket-world-cup/news/110207/Indias_batmakers_hit_for_six_by_global_sponsors (http://www.supersport.com/cricket/cricket-world-cup/news/110207/Indias_batmakers_hit_for_six_by_global_sponsors)
Title: Re: Comedy whinge from the founder of BDM
Post by: steelcouch on February 08, 2011, 06:54:46 PM: Blimey 120 000 bats a year
that's a lot ( or lottery )
I would love go and have a gander about
Title: Re: Comedy whinge from the founder of BDM
Post by: Mr Cricket on February 08, 2011, 06:58:54 PM: at least kookaburra profess to be a cricket brand, they dont make biscuits or motor bikes anyway!