It's an off-shoot of Kookaburra, they own it. Potentially the handmade bats are carving into the Kookaburra mkt-share so they're creating a boutique brand themselves?
Actually now that you mention it, the photos do look like standard Kook stock shots.
Kookaburra have a new building at their HQ in Corby and although i haven't been in there, looking through the window it would appear to have all the necessary equipment for repairs and refurbs, it isn't a huge stretch to obtain some more equipment for batmaking, particularly if they buy in pre-pressed blades (speculation)