In the 1990s, Adidas signed the world No. 1 batsman Sachin Tendulkar and made shoes for him.[1] He is still wearing Adidas shoes when he plays matches. Adidas even made action figures after Sachin Tendulkar.
In 2008, Adidas made their move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.[20] The following year they signed up fellow England player Ian Bell and Indian Player Ravindra Jadeja. Having made cricket footware for many years, the company finally entered the field of bat manufacture in 2008 and their products are available in the Incurza, Pellara and Libro ranges
Adidas also manufactures the uniforms worn by both the England cricket team and the Australian cricket team.
In 2008 and 2009 in both the seasons of the Indian Premier League (IPL), it took up the sponsorship of the Mumbai Indians and the Delhi Daredevils.
In 2009, Adidas signed Sachin Tendulkar and started sponsoring his bat. It created a new bat 'Adidas ST' for him and 'Adidas KP' for Kevin Pietersen, the same year. Now both of them use their personalized bats in cricket.
http://en.wikipedia.org/wiki/Adidas#Cricket
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