If companies only want 'prem' players then surely as most players at that level already get something it's of little to no benefit (ie who is actually going to see it ?).Why not take people below that, where the market is less saturated by companies already and people are more likely to be interested in what the good player is using as they play with them? Plus, most play lower than prem so only a very small % will ever see a prem player.. Not exactly good exposure.
Oh well, I don't play ECB prem so looks like I'm out too
Edit- sorry, on the iPad messes up some of the words