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[The Palmist]

I reckon the profit margin on softs is higher than bats. Little work is required when it comes to softs compared to bats. I can sit here and design my own range of  softs tweaking the already  available  prototypes. Work is required only if you want to revolutinise and come up with something unique. Take Ton duffle bag for example and see how many other brands are using the exact same duffle with their branding. If you just want decent softs  plenty of options available without  having to chase factories. I got ss gloves 4 season ago yes they have frayed but still going strong. Just go with what fits your hand best. You can get the most expensive  super protection but if the fit is not right then  hardly  any point.

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[procricket]

Soft's margains are not higher at all and the margins are not great.
coupled  with the fact if your a small new brand you be lucky half the companies will not touch you.

Freight issues too be it the expensive air option or the long wafted boat route.

Sorry but i liken soft's to the gravy of a brand just topping up the bat.

Soft's market is a minefield

[H4Ladam]

As mentioned above, softs are not that simple.
We spend a great amount of time and effort on our softs designing shapes, choosing materials, protection levels and matching colours. In the last 10 years we have used numerous suppliers including visiting factories in India. We now have agreed with our factories that our designs are exclusive to us (as we have had a number of designs reused). We then only use the highest quality materials as we do not want the trouble or reputation for returns.
Take the design, testing, manufacture, packaging, shipping and tax in to account, and the margins are not huge.
But we do get alot of pride and satisfaction when you see someone coming out to bat all in full H4L kit, whether its on TV or in village cricket!

[The Palmist]

So are the margins  greater on bats !!!

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[sanredrose]

So are the margins  greater on bats !!!

Exactly. I had a discussion with BDM folks via Facebook messenger. I was getting quotes for colored batting pads, team uniform and cricket hold-alls with customized team logo. When the topic of discounts came up, he said the same thing. They can't offer more than 5% discount on softs (immaterial of the quantity ordered) due to a very tight margin there. For bats he was willing to offer 10% or more depending on the quantity ordered.

[bostoncricketer]

Interesting bit of info. Until now, I always thought softs were priced like drinks in a restaurant which have a much higher margin than the food itself.

[The Palmist]

Interesting bit of info. Until now, I always thought softs were priced like drinks in a restaurant which have a much higher margin than the food itself.

That is still true for many brands  out there.

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