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[well past my peak]

do it the aussie way, markup the recommended retail, then give a very generous discount of the store's recommended retail,
http://www.cricketcentre.com.au/product/9316-gn-xp80-2000-nat-ew-cricket-bat-short-handle-powercurve-
https://gray-nicolls.com.au/collections/senior-bats

[Neon Cricket]

You've lost me now if I'm honest, how any of this has anything to do with "Why is the UK cricket industry so competitive?" is beyond me

Btw, the GCCC discount still equates to about 10% off RRP - no different to the likes of PDC/Barrington over here...

[WalkingWicket37]

do it the aussie way, markup the recommended retail, then give a very generous discount of the store's recommended retail,

Like Sports Direct, you mean?

[skip1973]

do it the aussie way, markup the recommended retail, then give a very generous discount of the store's recommended retail,
http://www.cricketcentre.com.au/product/9316-gn-xp80-2000-nat-ew-cricket-bat-short-handle-powercurve-
https://gray-nicolls.com.au/collections/senior-bats

Stores don't set the RRP and nobody sells at rrp, cricket centre is using it as a bit of a marketing ploy to add "members" to it's data base.