So GM have just released a Rory Burns player edition and I’ve just seen him walk out to bat with a full set of New Balance?
From a quick Google there was no press release on this.
However, the New Balance business development manager is called Liam Burns. A relation, or just a coincidence?
To steal the description of his role from LinkedIn
Responsible for identifying , establishing and managing alliances and partnerships for New Balance Athletic Shoes , one of the worlds leading sports brands.
Responsible for NB licensing and brand extension across the EMEA region .
Part of the global team responsible for the development , launch and roll out of the NB Cricket category , with specific responsibility for the UK , including player management .