Expensive for what the clothing is imo. Not keen on the 'team' stuff, but the simpler designs look better as it seems to suit your brand more.
I like the idea of using American Apparel clothing as it's good quality, however it is overpriced. I own a couple of their hoodies and they're good as they're lightweight and have fleecing inside them but I'm not sure whether I would want to wear these for sports as I feel they're of a high quality so I wouldn't want to ruin them.
Also I'm not quite sure what this clothing is aimed at, is it aimed for people to wear during sports? fashion wear? laze around wear? The layout of the online store isnt great either, as there are a lot of designs going on. Maybe have one picture per design and then the customer can choose/preview other colours of that design when they click on them. It would make it less busy and give a nicer feel about the store, which would also add to the feeling that this brand is worth spending the extra money on their clothing as it would feel a better brand.