Here's a summary of the spec submitted:
Weight 2lb 8oz
Cleft of Charlie's choice
'Tendulkar' Profile
Low Middle
Edges 35mm at largest point, 20mm at the toe
Spine running all the way down to the toe
Thin Oval handle
Minimal Concaving
On top of this spec there were some photos provided of a Talisman bat and a H4L Hattori, as well as some further e-mail correspondence and some phone conversations.
The 'Tendulkar' profile is not one that Charlie is familiar with making, so without knowing the right shape he will have produced this based on the descriptions provided.
I agree, the end result doesn't immediately shout out 'Sachin' at me.
I have to say I had a similar experience with Laver a few years ago - forked out top dollar for the bat of my dreams, and when I received it, was slightly disappointed that it wasn't exactly how I imagined. I've really grown into the bat since though.
Ultimately though, I think if you order a Custom Bat and you're not happy with the end result, you should definitely return it.