If it really bothers you that much! And I can't see that it says that anywhere.
I have all the emails I sent them and they sent me.
I sent through an order of how I wanted my GM Icon set up after seeing their advertisement that stated that the GM bats were "custom made" to the clients requirements.
They replied "GM do not do custom made bats".
I referred them to their advertisement on their website which clearly stated that they did. I asked them how was their service different to any other "bat off the shelf" retailers? Not to mention other retailers offering teh same bats cheaper.
They told me to go to another retailer.
Clearly their scam was caught out.
They are still peddling this nonsense:
http://www.vsports.co.uk/CricketEquipment/GM-Cricket-Bat-Icon-DXM-Original-LE-Custom-Made-2054.aspxIf you want a "custom made" GM (which now you can), it will cost considerably more thaan 320 pounds.
They are just shifty so and so's who must be brought to account.