This is a bit of a storm in a tea cup for me. A couple weeks ago the forum mods were saying that 'if a bat is an x, y or z bat then for all intents and purposes, it is an x, y or z bat'. You buy the bat and if it's no good you send it back and give them a bad review, and that company gets bad press. If it's good then vice versa and eventually it doesn't matter who makes the bats because they are 'just good bats'.
The Blenheim argument is a pathetic one because they quite clearly said that they would tell you who makes the bats, just not in public..... which is completely fair enough because a) I doubt the bat maker would be too keen to have that info in the public domain, and b) why would they give people the opportunity to say 'ooooh that bat looks nice, I wonder if I could get the same cheaper from the same batmaker with different stickers'.