I did buy a bat online this year. the service was good, the bat was decent and well presented, but in use it was way too heavy. Totally my fault, and I could easily have made the same mistake in the shop as wafting one around in store is a bit different to using one in anger. On the bat in question the pick up was fine, but trying to cut or pull with it was a different matter.
During the process of taking advantage of IJC's Olympic offer, I initially expressed an interest in a different bat to the one I eventually bought. During the course of emails with Paul, I eventually decided not to go forward with my initial choice. This was totally down to Paul's honesty in assessing the bat in question (which I did eventually see anyway when I visited, and which to be honest I would NOT have been disappointed if I had bought it - it was a fair an accurate assessment). Having been tempted by the opportunity to get a substantially bigger bang for my buck, I visited IJC and made a purchase. Again, I would like to stress that there was absolutely nothing wrong with the bat that I rejected. It was very aggressively priced and excellent value, but in terms of performance it did come second, which was perhaps to be expected given the difference in price.
My final thoughts are that if you were to buy what might be classed as a boutique brand bat from a reputable internet source, you are probably less likely to come unstuck than if you picked a higher volume brand, perhaps due to quality control issues?