hammer bats, again
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ItsJustCricket

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Re: hammer bats, again
« Reply #75 on: December 19, 2012, 11:48:21 PM »
Quote from: Tom on December 19, 2012, 09:35:36 PM
English batmakers make a quality product,  but product doesn't sell itself. Needs quality marketing, and for me thatt is what sets apart Hammer at the moment. Their online marketing is ahead of any cricket brand around. 6000 FB fans through targetted advertising, millions of YT views and a growing Twitter following. The risk is associating yourself with Jason and the competition of his own site, but the access to quality traffic and individuals outweighs that. It's no co-incidence that one of the most view posts on CI is a Hammer post and it's no co-incidence that we've had 8 pages of posts about him on here. The brand already has a following and inspires debate, whilst retaining quality. Huge potential to leverage off that through A/B tested and search optimized landing pages. With a brand without that marketing you'd have to do it all yourself, with people who already know about your store (so bringing little extra revenue). Hammer will bring people to IJC.

All good points, Tom, cheers - also, remember Jason has a very similar marketing approach to us, especially on Facebook, YouTube etc.  He also has a similar work ethic.  I'm surprised you are the only one to have picked up on things like this, to be honest.  If I were an outsider looking in I would think it's a pretty sound and sensible business partnership that actually makes a lot of sense...
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tim2000s

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Re: hammer bats, again
« Reply #76 on: December 19, 2012, 11:58:48 PM »
So here's a question for you fattus, why did MSR join CBF and CIF? Question only to be answered by the big pud, please...
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RightArmRapid

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Re: hammer bats, again
« Reply #77 on: December 20, 2012, 12:01:55 AM »
Quote from: tim2000s on December 19, 2012, 11:58:48 PM
So here's a question for you fattus, why did MSR join CBF and CIF? Question only to be answered by the big pud, please...
To turn around a negative brand image.
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Dan W

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Re: hammer bats, again
« Reply #78 on: December 20, 2012, 12:02:14 AM »
Quote from: FattusCattus on December 19, 2012, 11:30:28 PM
So are we saying that Hammer is entering a very competitive market - and the negative publicity is a good thing?

I think the thing a few people may not understand is this (slightly polarized view nonetheless!)...If you 'know' (or think you know) Cricket bats, willow, sources, brands...would you choose a Jason hammer over a brand you could get for a lesser price? And if you're less informed than all us industry insiders (tongue firmly in cheek!), what's to make you choose this unknown brand (at £380) over the GN/Kook/GM stalwarts?

All that said, I can't think of a better personality to take this challenge on than Jason...so good luck to him, and to Paul who could be blazing a bit of a trail with his support of the smaller brands in his shop. Will be sure to pop in next time to see it with my own hands...
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tim2000s

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Re: hammer bats, again
« Reply #79 on: December 20, 2012, 12:04:35 AM »
Quote from: RightArmRapid on December 20, 2012, 12:01:55 AM
To turn around a negative brand image.
There are many ways to do that... Why use a forum?
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Dan W

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Re: hammer bats, again
« Reply #80 on: December 20, 2012, 12:05:11 AM »
Quote from: tim2000s on December 19, 2012, 11:58:48 PM
So here's a question for you fattus, why did MSR join CBF and CIF? Question only to be answered by the big pud, please...
Quote from: RightArmRapid on December 20, 2012, 12:01:55 AM
To turn around a negative brand image.

Yup...To connect with their buying public. They would be starved of a key communication route if they were not allowed to post here. Plus for MSR it's been a bit of a ebay-fee-free means to have a bit of a (albeit limited) shopfront.
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tushar sehgal

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Re: hammer bats, again
« Reply #81 on: December 20, 2012, 12:08:15 AM »
Jason, wanna send me a bat? your cheapest lowest model so I can review (not that i am an expert) and I promise to send it back... lets see how good it is? I promise to post an honest review up here and comparison would be against...

H4L, RPC, Scat, KG!! I can get more bats to compare it to if you like....
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tim2000s

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Re: hammer bats, again
« Reply #82 on: December 20, 2012, 12:08:45 AM »
I think you overestimate the sales the forum generates. There are other reasons for participating...
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RightArmRapid

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Re: hammer bats, again
« Reply #83 on: December 20, 2012, 12:31:27 AM »
Quote from: tim2000s on December 20, 2012, 12:04:35 AM
There are many ways to do that... Why use a forum?
It was a brand image perpetuated by yhe forum, a google search of msr directed you to threads on here.
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smokem

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Re: hammer bats, again
« Reply #84 on: December 20, 2012, 01:34:09 AM »
Quote from: ItsJustCricket on December 19, 2012, 09:19:36 PM
Thanks, Charlie, I agree - it is getting a little tiresome! This is that last thing I'll say about it tonight (because there is one other reason): I wanted to vary up our stock a little and stand out from the crowd.  It's a competitive market in this country so you have to do what you can to be different from the others...
Spot on Paul. I think you are doing just that and standing out from others with the brands you are stocking and actively promoting.
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Number4

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Re: hammer bats, again
« Reply #85 on: December 20, 2012, 01:45:15 AM »
Seriously who cares how much they cost. If you buy one good luck and if you don't then so what.
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Buzz

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Re: hammer bats, again
« Reply #86 on: December 20, 2012, 08:49:48 AM »
Quote from: Number4 on December 20, 2012, 01:45:15 AM
Seriously who cares how much they cost. If you buy one good luck and if you don't then so what.
my thoughts exactly!
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Jenko

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Re: hammer bats, again
« Reply #87 on: December 20, 2012, 08:54:01 AM »
Quote from: Number4 on December 20, 2012, 01:45:15 AM
Seriously who cares how much they cost. If you buy one good luck and if you don't then so what.

yeah you tell 'em  8)
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Dan W

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Re: hammer bats, again
« Reply #88 on: December 20, 2012, 08:58:35 AM »
But it's the mindless discussion about insignificant cricket bat minutiae that keeps this place going! The fact a new competitor wants to come in at a premium price point is more than worthy of a bit of chatter!?

Crumbs if we take the 'who cares' approach we'd all probably get some work done!


Right then...Who's got the best sticker adhesive on their bats? Is there more than one sticker adhesive overlord supplying the whole of the UK market?.... ;)
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trypewriter

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Re: hammer bats, again
« Reply #89 on: December 20, 2012, 09:26:42 AM »
I think the Hammers are good looking bats, and at the very least I'd expect them to generate a bit of extra footfall at IJC which could potentially increase sales of other brands there. I would imagine that if Paul stocks the Boom Boom Arrogance this might be in a similar category in respect of footfall etc. Commercially it is a good move in my opinion.
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