Some people at my club even in my mens team have no clue on brands and I think it is the half-hearted cricketer that stops the quality brands shining as they should do. These people literally know 5 or 6 brands- ie GM, GN, Slaz, Puma, Kook and Woodworm! With the exception of Woodworm though all these brands have proved that to make money you have to have money to sponsor big stars and have your bats stocked in all the shops.
All of them but Woodworm are part of another company in which they can source a cash backing from ie GM- Unicorn, Gray Nicolls- Grays Sports, Slazenger- Slazenger Dunlop, Puma- obviously source money from their football and fashion and Kookaburra also have a hockey make.
The likes of Newbery, Salix, Hunts County etc are only going to be right up there if they join a franchise or something so they have money to sponsor a couple of world class players. Woodworm went wrong by jumping in at the deep end spending money on Fred and later KP which they didn't really have.