Hi everyone, I have just taken over this role at my cricket club, and this thread is really good. This is what we are aiming to do/are doing...
We already have a boxing day cricket match, it has just had its 50th anniversary game which we won
We produce an A5 programme and sell advertising space to local businesses at £50 for half page etc. We then sell the programmes at £1.50 each. Both clubs involved look to make at least £1,500 profit for the event, with the host team making money over the bar.
We also have a number of advertising boards around the boundary which we look to earn £100 a year, and match ball sponsors, it has all been a bit hap hazard, with some sponsors not even getting an invoice!
What we are aiming for is a sponsorship package at a slightly reduced amount.
Board £100
Boxing Day ad £50
Ball Sponsor £50
or all 3 for £175
We are really going to make a big effort to make sure that our sponsors are supported, through tweeting their messages, encouraging all our members and contacts to use them, some businesses are easier to recommend such as a really good local pub, but we will make it clear to all sponsors that we are trying to help them.
The target is to get to 20 boards, 20 adverts (we had 18 this year), and 20 ball sponsors earning something between £3,500 and £4,000 per year.
We are also in need of a new shirt sponsor, as the old shirts are well simply old, but the business is no longer owned by the same people. I have no idea how much to ask for, and it would be nice to get a commitment for a couple of years.
Whilst it is such an open question, has anyone got an idea how much a village club should ask for, we have 3 adult teams and currently 2 juniors.
thanks