My club cant afford much. Average player probably has the £10 pair of gloves or pads from Sports Direct, or the cheapest Asian alternative. Bat wise its probably again £100 tops if they were feeling lush on that day, and even then the bat has to be made to last a good number of years. Actually an issue may be players not spending their money in the right places!
Since I have arrived, and using this forum, in general the standard of equipment at the club has improved. Most dont want to spend any real money on Pads or Gloves, but I have managed to gradually improve the bats. We have 2 Newberys, 2 SAFs, and a BB in the club, all for the main batsman, all as as an attempt to get more value for their shots. Our main batsman (who is in his mid 60's) has gone from a bat with no ping, to the Newbery and his average has gone up from 22 to mid 40's!