GM 2014 Official Launch
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ItsJustCricket

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Re: GM 2014 Official Launch
« Reply #390 on: September 25, 2013, 12:58:10 PM »

Isn't it a shame that they have to pick and choose though? Whereas with the other brands I mentioned, they could actually stock the whole range? Wouldn't it be better to have the complete range more widespread, rather than just a few dotted around all over the place?

lastmanstand

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Re: GM 2014 Official Launch
« Reply #391 on: September 25, 2013, 01:00:59 PM »

Would like to know what percentage of GM's soft sales are now online? (and therefore made without trying on in a specialist retailer)

Wonder if a shift towards online sales culture effects these decisions in anyway as I see Pauls point. To stock Youths, Small Mens, Mens and OSM in both LH/RH would be a logistical nightmare.

Dont think this is unique to GM though
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VKS

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Re: GM 2014 Official Launch
« Reply #392 on: September 25, 2013, 01:02:23 PM »

In having 10 different models GM are ensuring they are a brand for everyone.

You have a cricketer that can spend £30 and another that can afford £125 - both can wear the GM name with pride! Also lets not forget that each pad tells a different story...has a different look, offers different levels of protection and styling.

Aswani Cricket

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Re: GM 2014 Official Launch
« Reply #393 on: September 25, 2013, 01:15:20 PM »

Isn't it a shame that they have to pick and choose though? Whereas with the other brands I mentioned, they could actually stock the whole range? Wouldn't it be better to have the complete range more widespread, rather than just a few dotted around all over the place?

What would be your ideal number of models and sizes?
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ItsJustCricket

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Re: GM 2014 Official Launch
« Reply #394 on: September 25, 2013, 01:23:27 PM »

I actually think you can cover everyone's budgets with 5 different price points.  Do 3 traditional pads and 2 modern style and you're sorted. 

I think in GM's case they really could get away with fewer pads than the other major brands as they (wisely) don't have families of pads that match the bats - they are generic, so match them all.

Aswani Cricket

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Re: GM 2014 Official Launch
« Reply #395 on: September 25, 2013, 01:29:49 PM »

You make a good point, but I think GM wouldn't be doing it if they didn't have a market for them at the different price points
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ItsJustCricket

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Re: GM 2014 Official Launch
« Reply #396 on: September 25, 2013, 01:33:06 PM »

Kind of proves that they are only looking at the larger retailers, though, doesn't it? I suspect we are not the only small specialist shop who has these views about their pads...

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Re: GM 2014 Official Launch
« Reply #397 on: September 25, 2013, 01:36:52 PM »

Not really.  We only stock 505 and above in softs (our choice). I once went to the Slaz factory in India many years ago. They produced 300,000 of the plaster covered horrible looking bats a year, as there was a huge demand for those, but I wouldn't dream of stocking one.  So you don't have to stock all 10 models, just pick your price points that work for you.  Do you stock all 7 Salix models?
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ItsJustCricket

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Re: GM 2014 Official Launch
« Reply #398 on: September 25, 2013, 01:40:04 PM »

Salix only do five, and we've only been stocking two of them.  Using that ratio for GM, I would be looking at four pads, which is still more than I'd like to stock...

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Re: GM 2014 Official Launch
« Reply #399 on: September 25, 2013, 01:46:45 PM »

Sorry Paul, I meant to say Newbery ... but yes, the reason you stock only 2 from Salix is because 5 is too many, so Newbery you might stock 3, and GM 4.  Agreed, you can't stock everything from everyone ... I'd love to have a superstore the size of a Tesco Extra just with cricket kit from all the brands in the world :)
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Re: GM 2014 Official Launch
« Reply #400 on: September 25, 2013, 01:49:59 PM »

I was 16 when I bought my first bat ... in my local sports store I had the choice between a Duncan Fearnley 5 Star polycoated and a Duncan Fearnley 5 Star natural - that's it!
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Lauro_12

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Re: GM 2014 Official Launch
« Reply #401 on: September 25, 2013, 09:00:11 PM »

Still, 10 price options for pads is crazy in my eyes.  Again, going back to what I said earlier in the thread, if I wanted to stock the brand and do it justice, we should take most, if not all, and even finding room to store decent stock of ten pads is a nightmare! And then, where would all the other pads go??
i dont think ive ever seen the full range of any brand in a shop, online i have but never in a shop. my local cricket specialist is'nt a small one either. i think for the specialist like yourself your more likely to sell 606 to the original le which is only 7 sets so similar to other brands and i think you would be doing plenty justice to the brand. i would be suprised to hear if alot of people on here would be buying the 202 and 303. just a opinion
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Edward Lowy

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Re: GM 2014 Official Launch
« Reply #402 on: September 25, 2013, 09:05:19 PM »

Still, 10 price options for pads is crazy in my eyes.  Again, going back to what I said earlier in the thread, if I wanted to stock the brand and do it justice, we should take most, if not all, and even finding room to store decent stock of ten pads is a nightmare! And then, where would all the other pads go??

In our experience a retailer will stock that range of goods that suits their customer base.

Kind regards

Edward
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Edward Lowy

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Re: GM 2014 Official Launch
« Reply #403 on: September 25, 2013, 09:11:22 PM »

Would like to know what percentage of GM's soft sales are now online? (and therefore made without trying on in a specialist retailer)

Wonder if a shift towards online sales culture effects these decisions in anyway as I see Pauls point. To stock Youths, Small Mens, Mens and OSM in both LH/RH would be a logistical nightmare.

Dont think this is unique to GM though

I've said earlier in the thread that we do not sell on line, we only sell business to business. It would be for the retailers on the forum to give an estimate, if they wished, of online vs in store.

Kind regards

Edward
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Lauro_12

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Re: GM 2014 Official Launch
« Reply #404 on: September 25, 2013, 09:11:43 PM »

from the shops ive seen i would agree with that
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