Looking at the website and digitally altered photographs on their website, I see nothing saying I should buy them or even take a second look. What do these have above the specialists of Asics, Nike & Adidas? Or over the generic trainer styles from Slaz/Kook/GM. Even looking at the founders or current owners, I see no knowledge or experience in producing footwear which gives me great confidence.
I am surprised IJC are now so confident in them, considering yesterday they knew nothing about them and haven't even seen them in the flesh. But, both Bulldog/IJC know their onions so there must have presented some great compelling facts on what their plans are, and what the product is about - perhaps we may understand, and be more likely to purchase/consider them, if some of those could be shared with the forum and prospective buyers.