Matt from H4L mentioned that one of Brenden Nash's bats has lasted 200 runs and is still going strong.
I think that now the general public have more access to the light weight, low density clefts which bang like the privvy door but last less than a lap of CERN, we will no doubt get through more bats.
Softer pressing and more brands will lead to higher consumption.
The consumer of today is less patient and more interested in consumption than conservation. As such, economic, social, and financial trends have changed the life span of the humble bat.
In those terms, you could argue that the capitalist model has democratized bat ownership bringing the best clefts to the masses.
Long live Le Revolution!/ Power to the People (delete according to taste)