If buying online it could potentially install confidence that you're getting a better bat.
In store it should make a difference, pick a few bats up, which one feels the best.
The only thing I could consider would be the time and care put into the making of the bat.
If you had 1 hour to make 2 cricket bats. One will sell for £300 one for £180. Do you devote 30 mins to each bat? Or does the £300 bat get more attention?
Every bat we make has the same time and care put into it bar a bespoke which takes time to design.
On the topic because people want the best or perceived best most will not give it time to be the best either.
I tend to use a bat till it breaks and find lower grades do last longer but found people talk about pressing a bat as key but what people forget is the natural stiffness of the blade before pressing. Stiffness is what people want for performance and it is not gradeable by any looks.
In the past 12 months i have had some of the biggest players in the games pass through my hands not all work big not all where 20 grain wonders most had a tiny blemish on but all pinged the ball and felt so stiff in the blade with no give not like a trampoline but like a conductive metal rod.
I know looks have as much to do with a bat as fish with breasts it a wife tale like the straight grains going threw the toe.
But if you like that kind of thing go for it and why not you pay your money for what you want.
Bats are a simple subject people complicate it