is there a lot of interest for cricket in USA?
as for names...
Century Cricket
5 Star Cricket
Bill of Whites (bill of rights, usa, etc -terrible i know!)
Cricket Republic
Appeal Cricket
The Batmaker
MegaCricket
5-4 Cricket
im agreed with colesy, something English will work because Americans consider cricket to be an English thing. If i were to open a Baseball store in England i would maybe call it USA Baseball or something because of the percieved origin or home of the sport, so incorperating UK/English words or connotations would come up with names like...
UK Cricket
Lord's Cricket
Ashes Cricket (thats just me being English, im not sure about American affection/knowledge of the Ashes)