Topic: What are brands importing? (Read 7552 times)

ProCricketer1982 · « **Reply #30 on:** May 23, 2014, 06:33:34 PM »

Why is it dangerous? Surely it just proves how much profit is in it if you wish? It's only dangerous for retailers and brands who wish to hide the true price of kit and market it for stupidly higher prices.

Not saying you shouldn't make profit, but given some of the prices it's a hell of a mark up

skip1973 · « **Reply #31 on:** May 23, 2014, 11:24:25 PM »

They are not the true prices of Kit though for a retailer, not even close. The mark ups are spread over so many points before a piece of equipment is sold to the customer.

ProCricketer1982 · « **Reply #32 on:** May 24, 2014, 07:30:05 AM »

Quote from: skip1973 on May 23, 2014, 11:24:25 PM

They are not the true prices of Kit though for a retailer, not even close. The mark ups are spread over so many points before a piece of equipment is sold to the customer.

It's still not dangerous though. It's really good that this info is out in the open. Add that to info about shipping etc and people can get a true and accurate idea of the value of kit.

tim2000s · « **Reply #33 on:** May 24, 2014, 07:39:51 AM »

Quote from: ProCricketer1982 on May 23, 2014, 06:33:34 PM

Why is it dangerous? Surely it just proves how much profit is in it if you wish? It's only dangerous for retailers and brands who wish to hide the true price of kit and market it for stupidly higher prices.

Not saying you shouldn't make profit, but given some of the prices it's a hell of a mark up

I'd say the opposite. I think it proves just how little profit is in it.

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smokem · « **Reply #34 on:** May 24, 2014, 07:42:01 AM »

Quote from: ProCricketer1982 on May 23, 2014, 06:33:34 PM

Why is it dangerous? Surely it just proves how much profit is in it if you wish? It's only dangerous for retailers and brands who wish to hide the true price of kit and market it for stupidly higher prices.

Not saying you shouldn't make profit, but given some of the prices it's a hell of a mark up

If you want to see a markup, have a look at some big brand items that probably get sent direct to online shops in other countries which are then probably sold direct (and at prices higher than the same items in UK shops)...

LDifa · « **Reply #35 on:** May 24, 2014, 07:43:38 AM »

I run my own business and it is so so expensive, so I fully understand the need for mark up and profit in order to be in business the following year.
This info is great as it helps brands to negotiate fair terms. A fair trade idea would be great, or even a purchasing group to negotiate on behalf of a number of brands.

Personally I would prefer to spend my money on something made in England (maybe hard for sorts) using my money to keep craftsmen like Paul Aldred, or the innovative B3 in business.

Marc28 · « **Reply #36 on:** May 24, 2014, 07:47:52 AM »

If this is right thats why everyone was going literally nuts at the end of the season when sports direct were selling everything at 25% or more off,
Does this show that even if we think were getting a bargain that sportsdirect were in fact still making a good profit margin.

AverageCricketer · « **Reply #37 on:** May 24, 2014, 08:24:54 AM »

Every year, Rebel sports (sports direct in aus) has a sale when all bats are 40% off. Now I know why it's only for a week or two.

Shamrock Cricket · « **Reply #38 on:** May 24, 2014, 09:01:17 AM »

How do people expect businesses to be able to keep going if they dont have a mark up? Ive seen alot of trade price lists and often wonder how cricket shops stay in business once they have gotten their wages and paid for premises. Shipping and duty often double the price of items imported

Gingerbusiness · « **Reply #39 on:** May 24, 2014, 09:30:18 AM »

Look...

For anyone who runs a business - or people who understand business - the free market is driven by supply and demand.

For any deal to take place, the value placed on the item by the consumer must be matched by the willingness of the supplier to supply at that price - thus meeting the equilibrium/optimum price for both parties concerned.

This is NOT dangerous - this is how the economy works!

Look at Louis Vuitton - how are any of their bags worth �10000? Simply, if we took into account materials, labour etc - they are not worth �10k. Its the 'want' for an item which drives the purchase, which has been created by different factors (Usually brand/marketing methods have driven this 'desire'). Ask George Fox. His background in high end french fashion goods is fascinating.

It really does not matter what price a certain brand puts on an item. It is a free market. We can decide what to purchase. It is the individual, and their perception of price/quality etc which will create turnover for the company. No-one is holding a gun to their head.

All really interesting stuff

ProCricketer1982 · « **Reply #40 on:** May 24, 2014, 11:19:09 AM »

So why of o started a business and decided that I only wanted to make say 5% profit would other retailers in the sme business kick up stink and complain ?? After all, it should be down to free market economy so if I only want to make 5% then I can. It again, that's not how it works as people will complain as they want to earn big bucks.

I agree it is really interesting but I do think that people get all caught up in this 'business is there to make max money' rather than to make a living and provide genuine value for the customer. That's my opinion anyway.

If I buy this bat for �100 and decide to sell for �150 as I only want to earn 20k a year but retailer b sells for �250 then they would complain about my lack of mark up.. Why... Because they want to make more money than I do. However, it should be down to me as a retailer what I choose to sell and the brand shouldn't care as they will still sell kit, if not more.

tim2000s · « **Reply #41 on:** May 24, 2014, 11:35:22 AM »

Cricketer, you 're pretty much describing what happened with budget airlines with that comment. The fuss and dirty games relating to easyjet when it launched was astonishing, and look at what has happened since.

The reason people make a fuss over selling something that appears to be exactly the same at significantly lower consumer end price is that eventually the whole market suffers a squeeze and you have to innovate to increase your profit. Don't remember the details, but this is another aspect of economics that ginger business was talking about.

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thecord · « **Reply #42 on:** May 24, 2014, 11:36:13 AM »

That's true if everyone's paying the same price to the supplier and everything else is a level playing field, in reality that's rare though.
Competition law also dictates that a brand/supplier can only influence the selling in price and can't dictate the price a retailer sells at

trypewriter · « **Reply #43 on:** May 24, 2014, 12:11:26 PM »

Quote from: thecord on May 24, 2014, 11:36:13 AM

That's true if everyone's paying the same price to the supplier and everything else is a level playing field, in reality that's rare though.
Competition law also dictates that a brand/supplier can only influence the selling in price and can't dictate the price a retailer sells at

But they can decide whether or not to supply and what to supply. Not to mention payment conditions.

skip1973 · « **Reply #44 on:** May 24, 2014, 12:32:50 PM »

Company A doesn't necessarily pay the same as company B from the supplier either. It's easy to see only mark up but what about people retailers employ? The money those employees spend at other business?

How much mark up is on a cleft from the merchant?

Author Topic: What are brands importing? (Read 7552 times)

ProCricketer1982

Re: What are brands importing?

skip1973

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ProCricketer1982

Re: What are brands importing?

tim2000s

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smokem

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LDifa

Re: What are brands importing?

Marc28

Re: What are brands importing?

AverageCricketer

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Shamrock Cricket

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Gingerbusiness

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ProCricketer1982

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tim2000s

Re: What are brands importing?

thecord

Re: What are brands importing?

trypewriter

Re: What are brands importing?

skip1973

Re: What are brands importing?