Interesting.
The sites he has done for us are all different. None could be said to have a 'house style'. Just good sites and each completely different to the last.
He will build to order and doesn't use a funnel to give you one solution.
The problem I've found with a lot of retail sites is they are all on the same template, save a 10% variance. Uzi's site looks like most others.
The best is H4L. But that cost a few bob.