Been an observer on the forum for a long time, this topic has prompted me to join. I am involved in the industry but will not promote/favour/mention anything I am involved in, if cricket is doing well then it's all good by me.
Great range, nice to see GM adding a bit of colour into the softs. The Sigma is a little bit 'look what we can do with our machine' - but that in itself is good because although you do promote DXM and provide lots of info in the catalogue, I doubt the average joe truly knows what the CNC is capable of, or indeed what it means (uniformity of shape bat after bat etc.)
It seems to me that in recent times the range has a bat where all the experiments are carried out. ie the Zona carried a really funky shape and also the brand new logo style. If it had been either the funky shape or the logo I think it would have sold well, to have 2 radically different things launching on one bat was probably a bit too much for most. Similarly the Sigma with the logo milling on the back, scooping/weight removal as well as the digi-camo graphics is a little bit too much crammed into one bat in my opinion. Equally you can't launch a load of experimental bats into a range to test the waters, there is only so much room after all. Look at GN, the Vortex is gone after a season and the Nemesis only just clings on with vastly toned down graphics.
The topic has been spoiled somewhat by the unnecessary input from an previous stockist. To demand handpicking from one of the biggest and best, a brand who puts all their passion and energy into making bats in the UK and providing the very best they can for every price point is rather strange when you don't from Affinity. With the greatest of respect to Marcus who does provide wonderful luxury products that really do the business, he's only been around for 5 minutes, yet you imply that you trust him more than the only major brand still not relying on anyone else except themselves to provide English Willow cricket bats. GN, Kookaburra and the rest all definitely need to be handpicked, simply because quality control in India (whilst vastly improved) is not to the same level.
Very interesting post Mr (or Ms) Inside - you are right about us using Zona & Sigma as technical showcases. That is not to undermine these items at all, they are both excellent bats in their own right but can be considered niche and, we hope, are items that start conversations with trade customers and cricketers alike. They will be collectors items.
I cast my mind back to our introduction of Zona two years ago - particularly the clear, bold branding provoked some interesting reactions - marriage at one end, burst blood vessels and the imminent destruction of the GM brand at the other. However, this was part of a controlled, managed evolution of the brand started for the 2013 season, developed for 2014, maturing in 2015. I look back at some of the threads around our 2013 & 2014 range launches with great interest and am pleased that some of the doubters then seem more benign this time around.
I was asked earlier in the thread about Sigma in terms of the weight distribution zones :
1 the depth of the zones is engineered to maintain a specific depth with every bat that we manufacture, and with our DXM process we can ensure that every bat has the same depth in each zone.
2 the Sigma outer profile is not concaved - the overall depth is not much greater than that of a concaved bat, and the specific sectors have been chosen to aid both weight distribution and maintain the performance of each bat at the sweetspot.
You know, sometimes a brand will support their new item with a heap of pseudo scientific iffybabble. We are not seeking to do that here, we are using our experience (129 years and counting) of willow and blade performance to have the wood where you need it and to ensure that in manufacture we deliver consistency of production.
Kind regards
Edward