I don't think you have seen many of the 2015 price lists then...
I've not made an effort to look at the price of the top end bats to be totally honest with you, Paul.
When buying a bat I don't want to spend more that £175, so that rules out some brands straight away anything above a "middle of the range" bat anyway.
Out of interest, do you sell a lot of these £400 bats, or do most people want something more "affordable".
If Joe Public, who's bat that was bought in 2005 needed replacing, walked into the shop (assuming he doesn't have 12 others at home like everyone on here) would he be shocked by the price of some bats or is it accepted bats cost the same as a car these days?
(I'm guessing sub £200 bats are the best sellers, but that is just a guess).