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[tailender]

I've just tried to log onto the Mongoose website as I am looking for a new bat and it appears as though the website has been suspended.

Have Mongoose folded for a second time?

[Vitas Cricket]

I've just tried to log onto the Mongoose website as I am looking for a new bat and it appears as though the website has been suspended.

Have Mongoose folded for a second time?

Second? By my reckoning this is probably the 4th time.

I can have a Mongoose style bat made for you by the original Mongoose bat makers, they are just finishing an MMi for a customer of ours currently.

[tailender]

Can you send me a PM mate

[Tom]

Interesting to see this. I've been writing down a few of my thoughts of my time there just to get some of it down, there's some interesting stories through the years https://medium.com/@td_evans/batman-a-story-of-a-cricket-bat-ea5815612343

If there's anything you'd like to see covered let me know

[Ams4287]

Interesting to see this. I've been writing down a few of my thoughts of my time there just to get some of it down, there's some interesting stories through the years https://medium.com/@td_evans/batman-a-story-of-a-cricket-bat-ea5815612343

If there's anything you'd like to see covered let me know

Really interesting stuff Tom thanks for sharing and I'll be looking out for part 2

[Tom]

Really interesting stuff Tom thanks for sharing and I'll be looking out for part 2

Thanks, I'm mainly writing it for my own benefit as a retrospective look at what went wrong. But if there's anything you'd like me to cover in particularly let me know.

My time there covered up until my resignation in March 2011, 2 months before the initial administration so lots of ups and downs to mention

[TBONTB]

Interesting to see this. I've been writing down a few of my thoughts of my time there just to get some of it down, there's some interesting stories through the years https://medium.com/@td_evans/batman-a-story-of-a-cricket-bat-ea5815612343

If there's anything you'd like to see covered let me know

VV good read cheers, always interesting to see the behind the scenes!

The biggest thing is why sponsorship is seen as the only way of promoting a bat. When I was working at a very large marketing agency an internal report showed that direct sponsorship of sports events has very little reach or memorability compared to more innovative or different types of marketing.

[Tom]

I don't disagree that the value of sponsorship is over exaggerated at times. Only a small percentage of players sell cricket bats.

Our approach to sponsorship was to gain credibility in cricket, a bat which supposedly increases performance by 20% but is used by nobody didn't seem very credible.

For the first months of trading we also had a PR team on a retainer, but there's only so many stories you can tell about a bat used by no-one

[procricket]

Good read Tom,

Ferrari hey haha funny the market is very closed shop it hard to break into.

[smilley792]

I enjoyed that read cheers


It kind of explains why the one we at our club put too to buy at launch took 3weeks to arrive.

I still have it. Was a belter and scored many runs at our club.
 

[harry gamble]

haven't they gone bust

[EaglesCC]

Great read Tom - well articulated! Would be interested to find out, with the benefit of hindsight, what you would have done differently.

[peristocle]

Looking forward to part 2!

[Tom]

Part 2 has been written, and 3 is underway.

https://medium.com/@td_evans/batman-part-2-ec3db097c4a8

2 mainly focusses on some of our early production problems, in 2009 and touches on some player sponsorship stuff in 2010.

[potzy248]

Really good read. Cheers for that.