But often these custom companies which you compare evolutuion against will be able to offer a far superior service with regards to bats - do you think you can go to the evolution workshop and get a bat handled, pressed, shaped and finsihed in front of you - Hell4leather, SAF, Redback etc can all offer this service and this is what differentiates them from the hundreds of companies who buy in both bats and softs.....i'd take one of the aforementioned companies over evolution every single time. Every single cricket company gets their softs from a handful of companies in India - therefore variation will never be massive. For me, the bats are number one reason i would go for a brand.....which is the opposite of you procricket.