You can talk of brand loyalty all you want the fact is a professional playing career is short. All through their careers they are one bad ball away, one twist of the body in the wrong direction at the wrong time, one mis-timed slide away from a career-ending injury. Yes, it is true that afterwards they can go on and commentate and set-up cycling teams or whatever they would like to do but and we are able to sit here, now, and condemn them for 'money-grabbing' and their 'disloyalty' but realistically it is nothing more that sound financial planning that if we, placed in their position, would likely do the same.