Interesting feedback. We've found that most customers much prefer the newer look M&H bats, especially the younger customers (who they are targeting most). I think it makes perfect business sense and like the look of the new stickers. My only (slight) negative is the lack of embossing, but I seem to care more than most about that!
I'm speaking from a personal perspective, but I loved the variety the market offered. Salix, M&H and Newbery were quintessentially premium English brands, producing quality products. They were be the Jaguar or Rolls Royce of cricket brands, with luxury leather seats, chrome touches and wood interior. Perhaps they could be deemed as stuffy, and not cool enough for the kids but I loved the style and their respective brands.
On their bats in particular the coloured branding feels a little half arsed, there's no finishing touches. It's a bunch of flat colours on a bat, they must be the cheapest stickers to produce for any brand. No chrome touchers, no embossing, no spot varnishing. And yet, they still expect the buyers to pay prices similar to the premium brands?
The move might be better financially, and they may sell more. It sounds like I'm wrong, but I do miss some of the classic colours and English feel this brand gave off. You have the name of the best batmaker ever on your bats, and I'd love for them to give their bats the premium branding to match.
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Topic: EXCLUSIVE FIRST RETAILER TO SEE MILLICHAMP AND HALL 2016 RANGE! (Read 98452 times)