Anybody could press a bat (if you had the right tools, i.e. a press) but if you press the bat correctly you will turn an average bat into a good bat, a good bat into a great bat and a great bat into an awesome bat. Obviously I am not going to tell you how we do this, and every bat maker will (should) believe that their pressing method is superior but what we look to do to is press to a point that the face only marks very slightly when struck with wooden mallet. Pressed any less, then we will see a decrease in performance noted above and face cracks are likely to occur and any more will probably result in face delamination.