Yes would have been better off opening in the UK guess they have gone for the bigger market.
L&W pricing doesn't come close to other offers in the Indian market. SS, SG, RNS, KG, Protos, MRF, Champ, RS, DSC etc have very good options in the USD 200 to 250 range. SS LE, SG Sunny Tonny, Robinson Pro, Champ Elite, DSC condor flite etc fall in the range of 225 to 250 USD range. Laver legend (which is usually their G2 offering) is priced at 18000 INR i.e 240 USD(approx), seems a bit higher end of the pricing side. But its definitely cheaper than paying USD 299 + shipping for the same bat from NZ. So I am guessing L&W have done their market research before pricing each of these models for the subcontinent.