That's a pretty big leap and big brush to tar all small businesses of any type with! It isn't a requirement to be VAT registered under the turnover threshold so why knock any company for that?
Anyway, fact is the gloves are cheap and good and do the same job. They also happen to be significantly cheaper than the same gloves from other similar sized companies which is a more interesting talking point
I wasn’t meaning to knock anyone, just stating the reasons behind the differences, and the reality is way more brands than most people would believe operate this way.
Yes different prices for the exact same thing ometimes happens. When Neon first launched for example, softs were pretty much cost price and this was because Adam was running the brand literally as a hobby and if I recall correctly, to add some weight to a university project / gain some extra curricular credit. It worked, I can remember reading that the person interviewing him for a very good job that he managed to get played cricket and was aware of Neon and that no doubt differentiated him from other candidates.
There isn’t much to be made in softs to be honest, especially if you’re operating with legitimate business overheads. Many small and medium cricket brands (particularly one man batmaker-salesman operations) consider softs more hassle than they are worth, but you can’t not stock them if you want to be taken seriously.