Personally, would never pay more than c. £150 for a bat. Plenty of opportunities to pick up a very nice bat around that price range.
Clearly you havent been on the forum for long. Give yourself a few more months and then you will feel that a 'good' bat is a steal for £250!
Seems like a good way to get a top quality new bat for £200.
I wonder if the England team take advantage of this offer as there seem to be a fair few Kippax bats lurking in kit bags at the moment