If this guy has good contacts there and the cash to buy in bulk it might work for him. The role of the traditional sports shop has changed a lot over recent times, handicapped by large retailers and sometimes bat makers themselves selling direct to the public, and big rents for premises.
There's nothing new here unless I'm missing something. Very much depends in today's market do you want to pick up and feel a bat before buying or happy for someone else to do that and just post it to you.