Assume the lockdown through the UK cricket season probably put a dent in their sponsorship budget.
Far from the truth, 3 of our better known ambassadors - Sammit, TKC and Shaan showed very little loyalty. The later 2 decided without any notification to leave us after we had supported them even through troubled times whilst Mr Patel decided whilst in playing in the PSL decided he wanted to go to someone else, although under contract we decided that he could leave. Since this time he has used 2 other brands!
All these departures we badly timed for us - between Christmas and the anticipated start of the season, at this time players had either long term deals elsewhere or had just signed with another brand.