That's fine and I don't really disagree with you. There will be people who have the time, patience and ability to wade through all the lower grade bats and pick out the odd hidden gem/performer.
Then there will also be people who either can't, don't have time to, or just enjoy the cachet in having the bat maker declare the bat as prestigious example; and will pay accordingly for it. As a business, why not cater for them. Especially in today’s internet shopping era.
r.e your example - It's hard to say with the fibre sheet on it but to my eye the willow looks bleached?