Print

[Psi]

Yes but Sunridge/Surridge can't be coincidence can it? A lot of players think it's all one company. When I came back to cricket a couple of years back I definitely thought all these SS bats around were the same company as the old Jumbo/turbo etc.

[dt-second-hand-cricket]

https://www.worthpoint.com/worthopedia/ss-jumbo-kashmir-willow-cricket-bat-87357765

and if you're really bored as it's lockdown here is a report on the trademark issue of 'SS' back in 1994

https://www.lawyerservices.in/Sareen-Sports-Industries-Meerut-UP-Versus-Stuart-Surridge-and-Co-Ltd-Witham-Essex-England-1994-04-12

[edge]

Personally don't think they are ripping off Surridge, he banding is different... but believe what your eyes and mind tell you to

They have never had a Jumbo or similar bat and have had Ton stamping for years.

Lolzwat?

[Yorkershire]

 

 I concede on that there evidence 
It's amazing what CBFs will dig up!

[Psi]

Yeah I thought I'd seen a jumbo version as well from Sareen. It is a shame because their reputation is really strong nowadays without having to take the logo off another company.

[SurreySam]

Masuri also have a collaboration with Sareen Sports to make Masuri/TON branded bats. You can buy direct from Masuri or from a few retailers.

[SD]

https://www.worthpoint.com/worthopedia/ss-jumbo-kashmir-willow-cricket-bat-87357765

and if you're really bored as it's lockdown here is a report on the trademark issue of 'SS' back in 1994

https://www.lawyerservices.in/Sareen-Sports-Industries-Meerut-UP-Versus-Stuart-Surridge-and-Co-Ltd-Witham-Essex-England-1994-04-12

Perhaps the least convincing defence imaginable for Sareen Sports to contend that they first used the branding when test cricketers were using Surridge bats a decade before Sareen claim to have come up with the brand.

The problem as ever with intellectual property rights though is being able to enforce them.  Within the EU, the right to use your own intellectual property without someone stealing it is fairly well protected.   In other countries it can be very difficult though to get a local court to enforce your IP against a local company stealing it.

The only amusing side of this is that a new group of rip off merchants are now stealing Sareen's IP by making fakes of their bats. 

[skip1973]

Sareens branding aside they complied with the courts findings and agreed to stop supplying SS branded bats in the UK, it's dodgy bedroom sellers that aren't following the rules and importing SS branded bats from their contacts that are the issue.

[SD]

Sareens branding aside they complied with the courts findings and agreed to stop supplying SS branded bats in the UK, it's dodgy bedroom sellers that aren't following the rules and importing SS branded bats from their contacts that are the issue.

They are still stealing Surridges intellectual property by continuing to use the SS branding on products sold outside of the EU.  Unfortunately, in the absence of international agreements on IP protection, it is very difficult and expensive to stop someone from stealing your copyright and trademarks