I can imagine that the likes of GM, who are owned by Unicorn, have someone who deals with the ‘legal’ side to ensure that there are no loopholes where cricket fanatics can potentially argue that their product isn’t fully handmade. You’ll see with the established brands that there is a number of them that have someone who deals with the legal side and covers all that ground.
The Keeley guys have been around for years and years, absolutely and have built their reputation. That said, the brand itself is in its infancy and, I can imagine, doesn’t consist of a relatively large team. As someone mentioned, you can email them and I can imagine you’d get a very transparent response about the process. Or even pop down, of course when social distancing is removed, and from what I know, Tim would be more than happy to have a beer with you and show you how everything works, as I imagine many bat makers would be keen to do. The ones that aren’t are the ones you need to worry about.
Cricket is a mass market, but there aren’t that many people who care massively for the kit they use. Does it pick up nicely? Does it ping? Yes, great, I’ll have it.There are plenty of pros who feel like that and also many players in the league that I play in and in my club who only really care for those two things. If it flies, people will pay.