Gray Nicolls seems to be aggressively targeting the Indian market this year. All big retailers and Online Stockists seem to be stocking and selling GN merchandise. Interestingly, the range seems to be a mix of what one gets in England and Australia with the sellers stocking the Finch,Mitch Marsh,Lynn,Bairstow and Kane models. Its definitely not easy to penetrate the Indian market which is dominated by the local brands such as SS,SG,MRF etc. but GN seems to be doing the right thing by flooding the markets with their bats, as I feel that is the only way you can target a big market like India. It would be really interesting to see how well they do.
They did try to get some decent names like Karun Nair and Manish Pandey but that wouldnt have got them any real visibility.