Their videos are fine and offer an easy (and occasionally fun) way to find out about the new ranges. I wouldn't describe them as hugely critical reviewers, but they have a product to sell at the end of the day. They are one of the better cricket kit Youtube channels out there. They aren't like Paul Cole or the Cricket Bat Info guy, but they are still good videos that do the job. They do a better job of highlighting the different technical aspects of the range, I think though - and I appreciate that, because I never would have considered a Brava until I watched the video, for example. I do think they draw upon what the average clubbie wants quite nicely, too.
They are just fine Youtube videos - it doesn't need to be directed by Steven Spielberg after all!