Mid season verdict on these is they are simply the best cricket sock I've worn.
The modern trend of grip style socks hasn't really translated over to cricket, until now. Any grip socks I'd worn were just a sport style sock that is a bit too thin for cricket, and often too white rather than the cream/grey of a traditional cricket sock (although I've worn pink ones a fair bit recently. If a dickhead in pink socks can get you out then its time to retire......) These Ayrtek socks have the thickness and padding where you need and expect it from a cricket sock, some meshing to help regulate temperature on the top of the foot, and the grippy pads on the sole, bang on.
A bit grim i know but I have a habit of not washing my socks until I lose a game (and I've had more than one unbeaten season in my career) so I've become accustomed to an old sock being moulded/formed to my foot, these seem to remember your foot shape after wearing them just the once, I love it.