I doubt it the release is only 1.5 months away so they will want to ramp up the hype to use the new stickers
Realistically I can see any real hype that was built up on this having died off by the time you can actually buy one. Putting my own 'interests' to one side for a minute and looking at this purely from a neutral entrepreneurial side, it's beyond comprehension why these weren't available on release day. The actual launch video and marketing around it was in general pretty slick, but not even being able to pre-order is a massive missed opportunity IMO. I can imagine the launch campaign itself cost a few quid, with the whole point being to build up hype, so how a company of this size didn't realise that that was the time to capitalise is beyond me. By the time they're in the shops the rest of the market will have had time to react/launch their own 2025 ranges, so I can see this being just another bat lost in a sea of new releases.
If you've spent multiple years developing something, then surely another few months to get the launch bang on is nothing. Properly basic project management.
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Topic: Changing bats forever (Read 14561 times)