Topic: Joda Sports? (Read 9135 times)

jandgcricket · « **Reply #15 on:** October 26, 2010, 10:27:38 PM »

Life savings?! At the age of 16 he chucked �100 at selling Aerials out of a Van or something.

I wouldn't class as having "Life Savings" at 16 is really true. But I guess it depends how you see the phrase.

Tom · « **Reply #16 on:** October 26, 2010, 10:35:01 PM »

�100 50 years ago though... Philip Green is another, didn't even have savings so took out a decent sized loan.

Almost every big businessperson has taken a risk along the way, used their savings, family's money or taken out loans. As the old saying goes "the greater the risk, the greater the reward"

jandgcricket · « **Reply #17 on:** October 26, 2010, 10:43:47 PM »

Yes, they're are lots. Most of the Dragons were backrupt.

But there is also another saying, something silly like "30% of business's survive after their first year"....

What worries me also is experience these guys have.

Buzz · « **Reply #18 on:** October 27, 2010, 07:23:30 AM »

Please don't use Philip Green as an example, he is a class one crook.

very interesting thread though!

Talisman · « **Reply #19 on:** October 27, 2010, 07:45:16 AM »

I went to bed too early....

Bully, every brand uses marketing, paid or unpaid. I think you are right and wrong, the established companies spend a proportion of their annual budget on marketing where as new company, Mongoose etc will spend far more on marketing as a proportion of income as they have no income to start with. Their aim will be to make the brand as well known as the established names quickly and then build sales on the back of this brand awareness. Of course this is a gamble, they will have poured their own money and a lot of investors money into this, get it right and over many years they will claw it back and eventually make money, get it wrong and they will be looking hard at the benefit reforms.....

Some brands we know on the forum such as H4L and SAF are simply happy to make a quality product and let the word of mouth spread, this is good but the take up rate will be slow. If they are aiming for world domination then this is a bad strategy but if they just want a small solid loyal following then this is a good strategy.

tim2000s · « **Reply #20 on:** October 27, 2010, 08:04:59 AM »

Quote from: Talisman on October 27, 2010, 07:45:16 AM

I went to bed too early....

Bully, every brand uses marketing, paid or unpaid. I think you are right and wrong, the established companies spend a proportion of their annual budget on marketing where as new company, Mongoose etc will spend far more on marketing as a proportion of income as they have no income to start with. Their aim will be to make the brand as well known as the established names quickly and then build sales on the back of this brand awareness. Of course this is a gamble, they will have poured their own money and a lot of investors money into this, get it right and over many years they will claw it back and eventually make money, get it wrong and they will be looking hard at the benefit reforms.....

Some brands we know on the forum such as H4L and SAF are simply happy to make a quality product and let the word of mouth spread, this is good but the take up rate will be slow. If they are aiming for world domination then this is a bad strategy but if they just want a small solid loyal following then this is a good strategy.

Whereas Mongoose appear to have taken a slightly different approach!

Talisman · « **Reply #21 on:** October 27, 2010, 08:06:36 AM »

They are aiming for International brand status, big cost, big risk, big rewards.

iand123 · « **Reply #22 on:** October 27, 2010, 01:29:47 PM »

Not a fan of the website or the brand

tim2000s · « **Reply #23 on:** October 27, 2010, 06:23:35 PM »

Wonder who provided the VC or investment for Mongoose?

Talisman · « **Reply #24 on:** October 27, 2010, 06:39:03 PM »

Not me, I've sunk a fair bit of money into Budvar.

GJ · « **Reply #25 on:** October 27, 2010, 07:41:10 PM »

Saw these advertised in Wisden the other day. Stickers look utterly vile and the website isnt much better either... Tesco value stickers anyone??...

Most businesses will carry out research otherwise how are you going to know customer needs etc. Would be pretty mad to start a business without carrying it out!!

Ayrtek Cricket · « **Reply #26 on:** October 27, 2010, 07:52:55 PM »

Iv invested in thatchers gold recently....split share options with stoford!

Research is key to any products success IMO as my pearls of wisdom and 3 years knowledge were passed on today

Wills · « **Reply #27 on:** October 27, 2010, 07:53:05 PM »

wasn't a Joda Sports bat a prize from AllOutCricket?

Ayrtek Cricket · « **Reply #28 on:** October 27, 2010, 07:53:59 PM »

Yes wazza hence the topic being started in the first place otherwise I'm not sure we would be aware of them

Colesy · « **Reply #29 on:** October 27, 2010, 10:53:08 PM »

Going back to what Talisman said about Mongoose pouring their money in, which I think has been quite successful for them, is what Woodworm's downfall was.
Woodworm put all their money in like Mongoose have done, it just didn't pay off for them like it has with Mongoose.

Author Topic: Joda Sports? (Read 9135 times)

jandgcricket

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Tom

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jandgcricket

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Buzz

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Talisman

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tim2000s

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Talisman

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iand123

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tim2000s

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Talisman

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GJ

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Ayrtek Cricket

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Wills

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Ayrtek Cricket

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Colesy

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