No doubt the Skyer is a good feilding aid. Everyone in my club liked it, but there is no way I foresee any one shelling out £150 for this.
£150 is simply atrociuos. I don't see myself or anyone spending that kind of money on a skyer... 20% increase in performance cannot lead to a 250% increase in price... more over the improved process should bring the cost down or atleast Fusion should have evaluated the financial implications on the price and sales.....
I think James has been carried away by the initial success, he can either make his money based on value (hard to achieve with a £150 price) or by volumes (sure to be significantly more even if he markets the Skyer @£75-85 range).
James go get a lesson in marketing. However good a product maybe, customers will still like to work out a value for money. In this case very difficult as the Skyer was availble for £60 earlier.
If James is targetting the bigger professional clubs or players, they may still buy it with the sponsored money. But how many can he sell to such customers......
If he wants to make the Skyer a more sort after or popular fielding aid (and benefit from very high volumes) he will have to re-look at the price.
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