Custom Bats Cricket Forum
Equipment => Bats => Topic started by: dtl2018 on January 22, 2021, 01:53:54 PM
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I thought Jonny was bad for chasing the cash around sponsorships...
Burns just posted a full DSC kit display on insta
Thats 3 brand moves in a year?! :o
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I thought you were talking about his pre shot routine! :)
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4 sponsors 4 years
2018 - GM
2019 - NB
2020 - GN
2021 - DSC
GN was only for 2020 summer
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Quick timeline off his Insta - April 2019 = GM (with a NB bat behind his GM), Dec 2019 = NB, June 2020 = still NB, 2020 = GN, Early 2021 = DSC
I'd say that's still fairly regular on the moves :D
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Money talks..
Otherwise he’ll still be using Woodstock
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Surprised brands entertaining such players tbh. Not sure how many DSC bats will sell due to Burns use their brand.
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I think in this case there's a little more to it:
Left GM for £££ with NB
Pandemic hit NB drops players
Signed short term deal with GN for the bubble series'
DSC is essentially a nb deal as I think we all know he'd still be with them if it wasn't for covid
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Who are DSC? seem to have cornered the T20 market in terms of sponsoring big(ish) names. must have some decent funding behind them to throw this much money around? could end up being another Spartan
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Who are DSC? seem to have cornered the T20 market in terms of sponsoring big(ish) names. must have some decent funding behind them to throw this much money around? could end up being another Spartan
Think they were around for a long time making bats for other brands before branching out into marketing their own line of cricket gear.
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I wonder myself if the sponsor manufacturers will ever go to a different sponsorship arrangement.
Let's say you have a new GN model, used by Robin Smith, complete with yellow grip and top of the range wood.
The Robin Smith 1000 Excalibur for arguments sake.
Every bat sold gets 5.00 paid to the player for advertising the bat for a 12-24 month period.
The manufacturer does not pay out up front payments and the margin they control because they have exact costs mapped out.
Just wondered really.
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Problem with that is, the players moost likely wont agree - as they would want a guaranteed fee.
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I wonder myself if the sponsor manufacturers will ever go to a different sponsorship arrangement.
Let's say you have a new GN model, used by Robin Smith, complete with yellow grip and top of the range wood.
The Robin Smith 1000 Excalibur for arguments sake.
Every bat sold gets 5.00 paid to the player for advertising the bat for a 12-24 month period.
The manufacturer does not pay out up front payments and the margin they control because they have exact costs mapped out.
Just wondered really.
can see the appeal to a really big name player, but to the likes of rory burns i cant imagine he shifts many bats so an upfront payment for brand visibility is a better deal. Would be interested to know the kind of money he and similar level players get, after all its just putting stickers on your bats which are made elsewhere.
DSC also look like they give every player their own design, that cant be a cost effective way to sell kit. unless all the retail bats are the same shape and they just add labels
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Yes sure I can see that and it maybe not so attractive to the player as @wasted_talent says.
There is now a worldwide market for the big UK and Asian brands whereas before you would think it’s more a home market for UK based like GN and GM etc
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Problem with that is, the players moost likely wont agree - as they would want a guaranteed fee.
Also, it limits your overall exposure - few brands want more than 4 or 5 models, tops - yes, they could name each after a different sponsored player. But it would become very difficult to get in the public eye when those players had a run of injuries.
And Pros are notoriously picky about using a bat named after a rival - look how noone would use the 405 when Fearnly made it, despite them being absolutely beautiful bats!
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Also, it limits your overall exposure - few brands want more than 4 or 5 models, tops - yes, they could name each after a different sponsored player. But it would become very difficult to get in the public eye when those players had a run of injuries.
And Pros are notoriously picky about using a bat named after a rival - look how noone would use the 405 when Fearnly made it, despite them being absolutely beautiful bats!
Yes that is a very good point.
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The GM approach seems to be just pick your favourite colour
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Rory is a smart dude.
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He knows he's on the way out of the England team.
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He knows he's on the way out of the England team.
Is he?
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I can't imagine that we are talking any real sums of money for a single-format player who hasn't made a convincing case for an extended international career.
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Sometimes people are just grateful to be sponsored.
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I can't imagine that we are talking any real sums of money for a single-format player who hasn't made a convincing case for an extended international career.
Really??? He's been decent so far
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I can't imagine that we are talking any real sums of money for a single-format player who hasn't made a convincing case for an extended international career.
You'd be surprised, I'm in negotiations with a number of agents currently. To give a guide, for a Div 1 county 1st choice keeper I'm being quoted between £5k - £6.5k plus "unlimited within reason" kit allowance.
Bearing in mind GN have dumped a lot of their pros (this one included) and the impacts of COVID are still well and truly prevalent. Any England player (especially a batsman) is getting 5 figures plus performance bonuses without even blinking an eyelid.
Also for what it's worth, the return from investing said money into social media/online advertising is undeniably better than any county pro, hence I still haven't taken on any county pros. If they're not playing internationals on Sky it just isn't worth it IMO.
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Is he?
Possibly.
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You'd be surprised, I'm in negotiations with a number of agents currently. To give a guide, for a Div 1 county 1st choice keeper I'm being quoted between £5k - £6.5k plus "unlimited within reason" kit allowance.
Bearing in mind GN have dumped a lot of their pros (this one included) and the impacts of COVID are still well and truly prevalent. Any England player (especially a batsman) is getting 5 figures plus performance bonuses without even blinking an eyelid.
Also for what it's worth, the return from investing said money into social media/online advertising is undeniably better than any county pro, hence I still haven't taken on any county pros. If they're not playing internationals on Sky it just isn't worth it IMO.
random question and i hope you don't mind me asking (no worries if you do not want to answer as it may be too sensitive to answer)- but you're probably the best person on the forum to answer it and i've always been curious:
in your experience do the pro's you speak to want bats as part of kit deal?
i ask as it seems most want to have blanks made by the likes of kippax, keeley and everyone else (i.e. their favourites) and put the sponsors stickers on - as the only pro's i know where pros in the 1990s so most used the bats they were sponsored by (but the were all bowlers and not high level - as in they only got free kit - not paid) and it is obvious from reading on here from eagle eyed people that many are not using their sponsors' bats
thanks in advance
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If you value the integrity of your brand you'd want a sponsored player to be using the bats you manufacture and sell to joe public otherwise you wouldnt have much faith in the product youre promoting.
All the Pros I've ever sponsored have used the bats I've provided to them as part of the deal. I've tried to limit my exposure by giving them a budget at RRP as to how much kit they can have any anything above this they start helping with costs on.
As Adam says, and from previous experience having sponsored county players over the years, unless they have a freak innings that gains (inter)national coverage (e.g. Napier's 152 from 58 balls in 2008 that prob saw a boom for Warsop in sales) then most county cricketers are grateful for free kit, you will pay for the higher ranking keepers and batsmen but from personal experience it wont cause a huge spike in sales.
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If you value the integrity of your brand you'd want a sponsored player to be using the bats you manufacture and sell to joe public otherwise you wouldnt have much faith in the product youre promoting.
All the Pros I've ever sponsored have used the bats I've provided to them as part of the deal. I've tried to limit my exposure by giving them a budget at RRP as to how much kit they can have any anything above this they start helping with costs on.
As Adam says, and from previous experience having sponsored county players over the years, unless they have a freak innings that gains (inter)national coverage (e.g. Napier's 152 from 58 balls in 2008 that prob saw a boom for Warsop in sales) then most county cricketers are grateful for free kit, you will pay for the higher ranking keepers and batsmen but from personal experience it wont cause a huge spike in sales.
thanks for the answer @Ayrtek Cricket - that helps me make a bit more sense of how it works - appreciate your help!
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Surely it's about cummulative profiling?
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@More Glue Than Wood - like Tom says it varies between pros with regards to their bats, some are quite happy using whatever they're given whereas some are VERY particular and only interested if their bat comes from a certain source - which I can totally respect as we all know cricket is a very mental game and you've got to be comfortable with your kit. Regardless of whether they'd want my own bats or want bats from their preferred source I'd still be footing the bill just to add (although ironically to buy a "pro grade" Keeley of this nature works out cheaper than providing my own pro players grade bats, but for the reasons Tom has given it just isn't something I'm comfortable with).
Unfortunately dealing with pros is getting harder and harder. Whilst I've had some really good discussions directly with the players (guys who have either approached me directly or been referred by mutual contacts), the second their agent steps in things just go rapidly downhill - most of these guys deal in multiple sports and have numerous sports men/women on their books, so they're only really interested in bleeding every penny out of you which just isn't my approach. Having worked in sales previously I'm very much clued up on the various sales tactics of these guys and they're certainly reading out the old textbook when it comes to negotiation.
I've had the same conversation with a lot of agents now, ultimately someone batting lower than 6/7 in the County Championship/T20 Blast is going to bring very little in way of exposure. If these guys were just looking for a reasonable amount of free kit then I'd more than likely invest in a couple just for the sake of saying you've got a few pros, but when they're seeking decent 4 figure sums it just doesn't make good business sense - ultimately I know I can invest that money into the strategy I've been following over the past few years and achieve a significantly higher return, both in terms of exposure and financials.
If the bigger brands want to spend their hard earned cash on someone who's going to be at the crease in less than 30% of T20 Blast games then be my guest :)
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thanks @Neon Cricket - that answer helps a lot too, appreciate the information and answers - thanks for answering my questions!!