Custom Bats Cricket Forum
Companies => Custom companies => Topic started by: jandgcricket on October 26, 2010, 09:29:31 PM
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http://jodasports.co.uk/
Thoughts...?!
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Website is very very cluttered.
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On first impression it is very Piri Piri
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Are u sure u won one?!if so jammy bugger!
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just changed it I thought i had won but will have to wait now and see if i get drawn :(
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Trash, utter trash, how many low quality idea free animal themed brands can there be. Imported type A English willow without a profile in sight with the worst descriptions possible. The brand could have asked nicely on here and got 20 better ideas within an hour. Stickers look like a chav version of the Willostix ones. Or is it just me?
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Trash, utter trash, how many low quality idea free animal themed brands can there be. Imported type A English willow without a profile in sight with the worst descriptions possible. The brand could have asked nicely on here and got 20 better ideas within an hour. Stickers look like a chav version of the Willostix ones. Or is it just me?
Don't hold back mike say what you really feel lol
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front stickers look abit like knock-offs of SCAT's. anyone else see it? lol
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I carry near enough the same opinion to you Michael.
Cricket brands are turning into pure Marketing. GN, GM, Kooka respect their products.
In my opinion, Goose, Piri Piri, Joda, are all about Marketing and chucking every penny at their brand.
Product should eventually sell itself without too much marketing. Look at Salix.
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Just viewed the site and now have a massive headache.hectic!
I think the blue viper is for me- for the subtle batsperson 'who bides his/her time at the crease.'
Basically I block the (No Swearing Please) out of it.
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I still have a bump on my head and still want to keep fighting...... if only this feeling lasts to next Saturday afternoon, I really wish I could bottle it sometimes. All I have to think of is the headbutt (a true cowards only means of attack) and I'm fired up......
Anyway, the brand look like poo, only smells worse.
I think Salix are pure marketing, great soft's but great followers also of trends, not a negative statement, merely tipping my hat in their direction.
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I completely disagree Tom.
Of course GM, Kook, Grays have bigger marketing/sponsorship budget but it's the way they go about it...
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Go about what? What do they do better than other brands marketing wise?
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I think you're getting the wrong end of the stick. (ON BBM)
What frustrates me is these brands that haven't established anything in the industry and chuck every bit of their life savings at a brand!
They haven't a safety net to kick back on if their marketing goes wrong.
Let's say Talisman pushed his brand (probably the right time)...If he doesn't get very far then he would have his trusty customers to rely on and carry on pushing sales.
Joda have just been formed...Which worries me.
As you say Tom, we are in different Markets and i've taken my eye of this market, you're probably right. It was my opinion though :)
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Entrepreneurs by definition take risk, sometimes those risks pay off and more often than not they don't.
Didn't Alan Sugar once chuck his life savings at something?
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Life savings?! At the age of 16 he chucked £100 at selling Aerials out of a Van or something.
I wouldn't class as having "Life Savings" at 16 is really true. But I guess it depends how you see the phrase.
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£100 50 years ago though... Philip Green is another, didn't even have savings so took out a decent sized loan.
Almost every big businessperson has taken a risk along the way, used their savings, family's money or taken out loans. As the old saying goes "the greater the risk, the greater the reward"
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Yes, they're are lots. Most of the Dragons were backrupt.
But there is also another saying, something silly like "30% of business's survive after their first year"....
What worries me also is experience these guys have.
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Please don't use Philip Green as an example, he is a class one crook.
very interesting thread though!
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I went to bed too early....
Bully, every brand uses marketing, paid or unpaid. I think you are right and wrong, the established companies spend a proportion of their annual budget on marketing where as new company, Mongoose etc will spend far more on marketing as a proportion of income as they have no income to start with. Their aim will be to make the brand as well known as the established names quickly and then build sales on the back of this brand awareness. Of course this is a gamble, they will have poured their own money and a lot of investors money into this, get it right and over many years they will claw it back and eventually make money, get it wrong and they will be looking hard at the benefit reforms.....
Some brands we know on the forum such as H4L and SAF are simply happy to make a quality product and let the word of mouth spread, this is good but the take up rate will be slow. If they are aiming for world domination then this is a bad strategy but if they just want a small solid loyal following then this is a good strategy.
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I went to bed too early....
Bully, every brand uses marketing, paid or unpaid. I think you are right and wrong, the established companies spend a proportion of their annual budget on marketing where as new company, Mongoose etc will spend far more on marketing as a proportion of income as they have no income to start with. Their aim will be to make the brand as well known as the established names quickly and then build sales on the back of this brand awareness. Of course this is a gamble, they will have poured their own money and a lot of investors money into this, get it right and over many years they will claw it back and eventually make money, get it wrong and they will be looking hard at the benefit reforms.....
Some brands we know on the forum such as H4L and SAF are simply happy to make a quality product and let the word of mouth spread, this is good but the take up rate will be slow. If they are aiming for world domination then this is a bad strategy but if they just want a small solid loyal following then this is a good strategy.
Whereas Mongoose appear to have taken a slightly different approach!
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They are aiming for International brand status, big cost, big risk, big rewards.
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Not a fan of the website or the brand
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Wonder who provided the VC or investment for Mongoose?
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Not me, I've sunk a fair bit of money into Budvar.
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Saw these advertised in Wisden the other day. Stickers look utterly vile and the website isnt much better either... Tesco value stickers anyone??...
Most businesses will carry out research otherwise how are you going to know customer needs etc. Would be pretty mad to start a business without carrying it out!!
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Iv invested in thatchers gold recently....split share options with stoford!
Research is key to any products success IMO as my pearls of wisdom and 3 years knowledge were passed on today
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wasn't a Joda Sports bat a prize from AllOutCricket?
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Yes wazza hence the topic being started in the first place otherwise I'm not sure we would be aware of them
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Going back to what Talisman said about Mongoose pouring their money in, which I think has been quite successful for them, is what Woodworm's downfall was.
Woodworm put all their money in like Mongoose have done, it just didn't pay off for them like it has with Mongoose.
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woodworm had no great idea, nothing to set them apart!
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there about 10 mins from my house, might pop in for an nosey, and give you guys some feedback
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Woodworm are a case study for all manufacturers, within 2/3 years they established a large market share. Although for various reasons lost it.
Joe is now setting a clothing and sportswear brand up calked Tekkers.
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Woodworm are a case study for all manufacturers, within 2/3 years they established a large market share. Although for various reasons lost it.
Joe is now setting a clothing and sportswear brand up calked Tekkers.
Woodworm are a case study for all manufacturers, within 2/3 years they established a large market share. Although for various reasons lost it.
Joe is now setting a clothing and sportswear brand up calked Tekkers.
Do we know if Tekkers will pay there suppliers ?
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stoke what bout you?
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Woodworm are a case study for all manufacturers, within 2/3 years they established a large market share. Although for various reasons lost it.
Joe is now setting a clothing and sportswear brand up calked Tekkers.
Does that example not worry you though? At one point Woodworm was being used by the two highest profile players to enormous success. An Ashes win for example. I can only imagine a huge number of bats were sold off the back of that, yet within a couple of years they were all but gone. Your company seems to be trying the same idea of sponsoring high profile players, and I sincerely hope your risk and endeavour pay off.
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I agree that the two companies are starting the same, a new brand with a revolutionary new bat shape. However Woodworm got lucky as they were pre IPL and even though they paid the highest price seen to sponsor Flintoff and Pietersen it was not as much as the going rate now, plus the sponsored players came very good in the highest profile series we have seen in modern times. Woodworm's market share was huge and they were doing very well. They then pressed ahead with expansion beyond their limitations including a massively expensive move into golf. The servicing of the debt owed became bigger than their profits and led to a firesale which lowered their value and sent them down in a vicious cycle.
Their is not as much profit in brand ownership as some might think, Adidas and Nike are not in the market for money from cricket kit, they are merely seeking to enhance their image and also piggyback the surge in wealth in India. I have been told directly that Adidas could sponsor every member of the England team for less than one high profile football player, they would get much better publicity from it but will not make more money from it.
That is why I think it will be very hard for the middle size cricket only brands to survive an onslaught from multi billion pound companies looking to increase their brand awareness.
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Same across different Businesses big boys can simply out muscle others as of you look at supermarkets prices are different dependent on if there is another super Market near (proven) plus someone like Morrisons makes 90% of money off food where Tesco make 10% of money off food so different priorities just an example
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Right idea, Bad example roco, worked at Morrisons head office for 2 years. Supermarkets don't price depending on competitors being near to them - the systems couldn't handle it and it mucks up the advertising. They wouldn't price because Joe bloggs down the road is doing sausages cheaper, has to be big enough to impact their core business.
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Remember a study 3 years ago and was a £5 difference in a trolley of shopping may have been a coincidence due to area but ended up dearer when competitors were not close and worked around that myself and remember the panic when a supermarket was 1p cheaper on something and entire company prices were changed instantly
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I think the Woodworm/Mongoose comparison is slightly unfair - I think Mongoose offer a more innovative product than Woodworm and as it stands are only a cricket brand. As Mike has alluded to, part of Woodworms problem was their expansion in to golf.
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I think Woodworm would have been the commercial inspiration, came from nowhere with a brand to prominence swiftly.
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would've been coincidence. Most supermarket product systems have enough problems coping with 100k+ products pricing, let along trying to tweak it by several hundred stores. Add in trying to collect your nearest 4 competitor stores prices for 100k+ products and couldn't hope to do it properly within a week (pricing changes weekly).
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for the record the joda bats are uk made not imported.
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Woodworm were pretty popular with the kids if i remember rightly, probably because of the Ashes 2005 and KP and FF's exposure for them.
Was in a cricket shop in the summer and had a mum and kid come in asking for "one of those pietersen bats" so i guess Adidas recognised his potential to sell to the youth market when signing him up
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you've just hit the nail on the head.
woodworms signing of chris tremlett today isn't going to have the same effect.
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Whlst i understand Mongoose's choice of Jimmy Anderson to sponsor with his record of not getting a duck, i always find it a bit odd to see companies endorse bowlers with their bats. When you go to Woodworm's site they tell you its the bat of choice of Lasith Malinga
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simple strategy, bowlers are cheap and they get to say they sponsor international cricketers.
they got heaps of press when graeme onions managed to hold out in south africa last winter.
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On a lighter note Umar Gul would be a more promising prospect than Fawad Alam for Boom Boom currently.
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simple strategy, bowlers are cheap and they get to say they sponsor international cricketers.
they got heaps of press when graeme onions managed to hold out in south africa last winter.
true. I understand it, but, the logic of it all is just a bit backward if you ask me
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It depends, a bowler can be a good brand fit and can sell you bats if they're popular with the young market.
I wouldn't base a brand around a bowler, however there is some benefit.
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It depends, a bowler can be a good brand fit and can sell you bats if they're popular with the young market.
I wouldn't base a brand around a bowler, however there is some benefit.
i agree, tom, especially with certain bowlers for example Graeme Swann, currently very popular when bowling or batting so i suppose many people in the younger will look to what bat he is using
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Ntini is another good example of a bowler sellig bats.
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It depends, a bowler can be a good brand fit and can sell you bats if they're popular with the young market.
I wouldn't base a brand around a bowler, however there is some benefit.
Anderson is a young, good looking, England player. Perfect for the 'Goose marketing guys
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Steady on Leo, are you wanting a discount or a Bromance?
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hes just so handsome.....KP with his brylcream adverts will be getting a mention next!
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Steady on Leo, are you wanting a discount or a Bromance?
An email would suffice...hint hint.. :D
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Guess they wanted the opposite of Hayden as he is none of the above
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hes a big unit mind he much bench a shed load with his build...surfer dude as well