Sadly there not much originality or innovation in the cricket market. People see a product they like and replicate it. 🙄
Agree mate, but it's pretty difficult to innovate. You've been there, don't that. But it will become harder to do so with things going the way they are. Regs on bat size, materials to be used etc. The lawmakers don't help to encourage innovation (as you know all too well! 😂).
In terms of branding etc, it's difficult to try and hit something which everyone will like. I have 4 colours in my stickers and still people ask me to get others, but then you're outlaying for another x amount of sets, on top of the ones you've got. You can't ever please everyone